Brands Love The Stars of Bravo’s Smash Hit Southern Charm

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When it comes to leveraging reality TV personalities for brand partnerships, few franchises carry as much cultural influence as Southern Charm. Its cast members have built loyal followings that extend far beyond Bravo screens – driving conversation, shaping trends, and creating authentic touchpoints with engaged audiences.

For brands, the opportunity lies in identifying which personalities deliver for the brand, and provide a real return on investment. CelebExperts connects your brand with the Southern Charm stars that are most likely to deliver the highest ROI for campaigns, social media activations, and publicity programs.

Estimating Highest ROI Cast for Brand Partnerships

Below we have listed the members of the Southern Charm cast who CelebExperts can help you book, and some examples of brand deals that make sense:

Cameran Eubanks Wimberly – 1.3M+ followers, strong public visibility

Great reach; strong name recognition; likely high engagement due to long presence. Ideal for brands wanting broad exposure (beauty, home, fashion, entertaining).

Craig Conover – 1.1M+ followers, has his own home décor & sewing brand

Perfect for home décor, furniture, kitchen goods, DIY‑style brands. Because he already does product design & lifestyle content, he likely delivers good performance.

Kathryn Dennis – 1M+ followers, strong personal story

Good for beauty, wellness, pregnancy / children / motherhood verticals. Her audience is likely trusting of “real life” content; authenticity helps conversions.

Shep Rose – 961K+ followers, known for his social lifestyle

Brands in hospitality, bars/restaurants, apparel, cocktails / beverages, travel would benefit. His “party / entertaining” persona is strong.

Naomie Olindo – 737K+ followers, has her own lifestyle brand

Fashion, accessories, beauty are a good match. Also home / décor perhaps. She may have a more engaged niche audience.

Austen Kroll – 670K+ followers, beer brand, entertainment content

Good pick for male‑oriented lifestyle brands, beverages, casual apparel; perhaps hardware / outdoor. His following likely overlaps well with social drinkers, nightlife, etc.

Patricia Altschul – 657K+ followers, high‑society elegance

Luxuries; art; wine/spirits; décor; heritage brands. Brands that want prestige, sophistication. She can elevate brand image.

Whitney Sudler‑Smith – About 314,000 followers, production on the show

Good for content production, creative campaigns; less for typical influencer posts, but valuable for lifestyle branding / editorial style partnerships.

Taylor Ann Green – About 229,000 followers, good for an athleisure angle

Good for upcoming brands, fitness / wellness, fashion start‑ups; may have high engagement among younger demographics; more nimble / lower cost.

Leva Bonaparte – About 195,000 followers, strong in the restaurant business

Great fit for F&B brands, cookware, drinks, restaurant supplies; brands wanting someone who stands for “Southern food hospitality.

Suggested ROI Multipliers- What to Ask & What to Budget

Based on these kinds of influencers’ sizes, here are some guidelines brands should consider to estimate what they might expect or negotiate:

  • Influencers with about 1 million followers might charge $10,000‑$25,000+ per sponsored post, depending on content (static, video, Reels/TikTok etc.), usage rights, exclusivity.
  • Those with about 500K‑800K often are in the $4,000‑$10,000 range for a post, again depending on format & rights.
  • Costs for Instagram Stories, Reels, TikTok cross‑posting etc., or long‑form video / content series, will be higher.
  • Engagement matters a lot: someone with high followers but low engagement may get less conversion, so brand should request engagement metrics, past campaign performance.
  • Also, cross‑channel potential (if they have YouTube, TikTok, podcasts) increases value.

Ultimately, the Southern Charm cast offers brands a wide spectrum of opportunities – from broad awareness plays with million-plus followings to niche, high-engagement partnerships that can drive targeted conversions. The key is aligning the right personality with the right product, budget, and audience. 

At CelebExperts, we specialize in navigating these dynamics and securing deals that maximize ROI. Whether you’re seeking mass visibility, authentic storytelling, or long-term brand ambassadors, our team can connect you with the Southern Charm talent best suited to deliver measurable impact for your campaign.