When Forbes creates many of their lists there is a collective yawn. But when they come out with their list of Highest Paid Athletes in the World, everyone sits upRead More
On-line start up Adly (adly.com) is trying to make a splash in the world of celebrity endorsements. Is their service good or bad for prospective Celebrity talent buyers? I guessRead More
In one of the more interesting licensing deals, Scripps (parent company of The Food Network) has embarked on creating significantly higher value for its franchise TV shows, like Iron ChefRead More
Duck Dynasty draws a bigger audience on its season finale than either CBS' Two and a Half Men, Hawaii Five-O or How I Met Your Mother does on their bigRead More
