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Every day my inbox is filled with questions from small businesses, start-ups, crowdfunded through Inc. 500 companies wondering, pondering the what if's of celebrity marketing as their secret sauce toRead More
As a corporate consultant and talent manager for 20+ years, I have booked millions of dollars in motivational, inspirational keynote speakers. For inquiring businesses, the question always comes back to,Read More
Celebrity Spokespeople have been linked to overwhelming success in trade show marketing. Having worked with companies associated with the Consumer Electronics Show (CES) for almost 10 years now, it isRead More
Is 2015 the year of celebrity marketing campaigns on social media? Good question. The world of executing traditional celebrity endorsement deals is dead! Companies and brands are becoming unwilling to hireRead More