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What is the term we always hear in meetings with clients and agencies who are looking for corporate spokespeople? Authenticity! And nowhere is it more poignantly represented than by former news anchorsRead More
The 2015 Consumer Electronics Show was a small glimpse into the strategies of celebrity marketing for companies in 2015. Hard to believe another Consumer Electronics Show has come and gone. SoRead More
According to CelebExperts President and CEO Evan Morgenstein, established brands aren't the only ones who could benefit from a celebrity social media campaign. There is a common fallacy that smallRead More