Celebrity branding, when executed correctly, can be a game changer for any business. That is what drives us here at CelebExperts every day – the chance to create something monumental with your business. Working with a celebrity may sound risky, but that’s why you’re reading this, isn’t it? You’re a risk taker, and celebrity branding is worth the risk. Now more than ever, celebrity endorsements are within reach for companies across the board, big and small. We’ve all heard the saying, “Live within your means”, well, the same goes for celebrity acquisition. Celebrity endorsements are meant to help yourREAD MORE
It never ends. I have been to every state in the US. I have been to five (5) Olympic Games. I have been to four (4) continents. And it never ceases to amaze me how we function on the road: we -- as in you and me -- and everyone else that is successful. We all do it. It’s now not just a lifestyle requirement to be successful in marketing and sales but it has morphed into an addiction. You think that is a strong word, addiction? How else could I justify missing so many of my kids’ birthdays, schoolREAD MORE
One thing is for sure: securing a retail or online reseller is tough, but not nearly as tough as selling through! Anyone that has ever had a product on a shelf knows that feeling once you hit the “send” button on inventory and your hard earned money is turned into product and shipped, and you hope you won’t ever see it again. These days, though, the retailer contracts are so one sided that your products are essentially on consignment these days. But the truth is you might see your inventory again, and you know it. And it should scare theREAD MORE
In the last week my firm solidified deals for a fitness manufacturer, a trade organization, a consumer product in a DRTV campaign, and a diet-tea brand for different celebrities. That is 1/20th of the deals that are rolling around in my office this week. Between CelebExperts and PMGSports, we have 100+ deals on the board that we are working on closing and fast! I am projecting a record year across all of my businesses and I don't see the thirst for celebrity engagement drying up anytime soon. I keep pinching myself saying that this has to be driven by something,READ MORE
As a corporate consultant in every sense of the word, CelebExperts CEO Evan Morgenstein has perfected the art of The Waiting Game. If you have been in business as long as I have, now 20 years this month, you learn a lot. You pick up all kinds of good and bad habits. You make excuses for your indiscretions and missteps. You morph into that influential businessperson you saw and wanted to be when you were a kid. You dress like him. You sound like him. Your mannerisms mirror his. The one thing that never changes and will forever gnaw atREAD MORE
As a corporate consultant in every sense of the word, CelebExperts CEO Evan Morgenstein has perfected the art of The Waiting Game. If you have been in business as long as I have, now 20 years this month, you learn a lot. You pick up all kinds of good and bad habits. You make excuses for your indiscretions and missteps. You morph into that influential businessperson you saw and wanted to be when you were a kid. You dress like him. You sound like him. Your mannerisms mirror his. The one thing that never changes and will forever gnaw atREAD MORE
Every day my inbox is filled with questions from small businesses, start-ups, crowdfunded through Inc. 500 companies wondering, pondering the what if's of celebrity marketing as their secret sauce to better ROI. Every industry is full of great products engineered by amazing entrepreneurs searching for the holy grail of small business marketing strategies. In many ways hiring a celebrity spokesperson has never been more accessible and affordable. In many ways booking a celebrity to be the face of your company or brand has never been more elusive! The marketing tools available to the behemoths of celebrity acquisition such as Coca-Cola, P&G, Nike, UnderREAD MORE
The 2015 Consumer Electronics Show was a small glimpse into the strategies of celebrity marketing for companies in 2015. Hard to believe another Consumer Electronics Show has come and gone. So much hype; So much flash! The lessons of this year's show are as diverse and complex as the global economy itself. Where do we start? • The Big Get Bigger! If you are Apple, Samsung, LG, Sony and the other behemoths of the electronics world you still continue to dominate your respective categories like the old Roman emperors! Based on the size of booths, the number of minions running aroundREAD MORE
As a corporate consultant and talent manager for 20+ years, I have booked millions of dollars in motivational, inspirational keynote speakers. For inquiring businesses, the question always comes back to, "who is the best speaker fit for my event"? This is a tough question. The following is a list of questions you must ask yourself when considering a Celebrity Keynote Speaker for your next event: What type of organization, company or event is the Celebrity Keynote Speaker being hired for? Let's say you are organizing a sales rally in Hawaii for 1%ers vs. someone hiring a Keynote Speaker for aREAD MORE
Companies are rushing to hire a celebrity brand ambassador as celebrity marketing influence reaches an all-time high in 2015. I don’t think 50+ years ago when Babe Ruth or Ronald Reagan were pitch men for various products and services that anyone understood just how important celebrities would eventually become in all facets of public influence and entertainment. Celebrities are unavoidable! If you need a good example, turn on your TVs. Aside from appearing in TV commercials, celebrities are judging, performing and competing almost every night on popular TV series like America’s Got Talent (Nick Cannon, Howie Mandel, Howard Stern, MelREAD MORE
Celebrity Spokespeople have been linked to overwhelming success in trade show marketing. Having worked with companies associated with the Consumer Electronics Show (CES) for almost 10 years now, it is no surprise how important a celebrity is and always will be in the world of selling consumers on the “cool” factor of new technology. In the past, CelebExperts has helped companies and brands of varying sizes and budget ranges book athletes, celebrity chefs, TV personalities, sportscasters and others for the biggest trade show in the technology industry each year. Past bookings include the likes of Celebrity Chef Mario Batali andREAD MORE
Is 2015 the year of celebrity marketing campaigns on social media? Good question. The world of executing traditional celebrity endorsement deals is dead! Companies and brands are becoming unwilling to hire a famous celebrity spokesperson just for the sake of having a name associated with company branding. Companies want engagement, and they want it fast. Social media has re-dealt the cards in the game of celebrity marketing and everyone has a chance to cash in. If an individual has an audience of over 500,000 followers on social media, they are now someone of great importance to you as brand owners and marketingREAD MORE
The fastest growing segment of celebrity marketing campaigns is celebrity shout outs on social media platforms for companies from micro online businesses to the largest companies in the world! The rise of social media has made even the smallest of companies look like well oiled marketing machines. If you haven't caught onto this trend, you better wake up and smell the Starbucks coffee. Celebrity shout outs are constantly popping up on every social media platform! At CelebExperts we are spending a lot of time consulting our clients on the dos and don'ts of focusing budget, brand equity and time in thisREAD MORE
CelebExperts puts a bow on 2014 with the announcement of this year’s most influential celebrity brand ambassadors! It’s beginning to look a lot like Christmas in more ways than one for some major companies and brands! CelebExperts has evaluated thousands of celebrity brand ambassador programs and only the best made its year end list. The volume of companies investing millions of dollars in securing big name celebrity brand ambassadors in 2014 is truly astounding. Crowd-funded to multinational companies are utilizing celebrities in both traditional media efforts and uniquely branded social media campaigns. In 2014, CelebExperts saw many celebrity influencers find their wayREAD MORE
According to CelebExperts President and CEO Evan Morgenstein, established brands aren't the only ones who could benefit from a celebrity social media campaign. There is a common fallacy that small businesses can’t afford or scale up to utilize a celebrity spokesperson. Well I say that is utter crap. It is usually your “business advisors” and/or spouses that put the opportunity to press your foot on the gas on hold! Fear runs rampant for small business entrepreneurs, but to be truly successful, you must turn that fear into manageable risk and face it head on. Hiring a famous celebrity is anREAD MORE