Here's our corporate consulting tips to properly assess a celebrity's social media usage before launching headlong into a celebrity social media campaign. I am in a very unique position based on having represented numerous high profile celebrities with large numbers of social media followers across Twitter, Instagram, Facebook, Vine, YouTube and others, while also providing corporate consulting to companies intrigued with executing social media "shout outs" with celebrities owning large aggregated fan bases. I explain to my corporate clients that just accessing someone's social media fan base in a one off kind of way isn't as powerful as truly engaging theREAD MORE
CelebExperts explains why Duck Dynasty's Willie Robertson is More Marketable in the World of Celebrity Acquisition Than Brad Pitt! Your first reaction is, Evan you are crazy! I tell you I can prove it. While Brad Pitt does hold the title of former People Magazine Most Beautiful Person In The World and has many hit movies, Willie Robertson and his clan of slightly messy but incredibly endearing family members are pumping in $400,000,000 in licensing deals! From my perspective, Brad Pitt is virtually untouchable and none of my clients ever asks for him anymore. That's what happens in the world of celebrity acquisition,READ MORE
Just in case you don't know, the picture above is of my hip replacement... that went horribly wrong. March 10, 2010, I went to Brigham and Women's Hospital for what was described as a routine hip replacement. They had done thousands before. "No problem" seemed to be the quote of the day. Well, needless to say, there was a problem. The specifics of the botched surgery and who is to blame is in dispute, but what isn't in dispute is that this episode changed me and my view on winning forever. In the past, I loved pushing people around fromREAD MORE
The new division will focus directly on small businesses who want to hire a celebrity spokesperson. It was announced today that CelebExperts, a leading corporate consulting and celebrity acquisition agency, is focusing its efforts to assist small and emerging businesses looking to generate consumer awareness and sales through a celebrity endorsement. CE Small Biz will provide a portfolio of executions customized to the needs and budgets of each unique client including social media “shout outs”, personal appearances, in-store merchandising, advertising, creation of viral content, licensing and the development of signature celebrity backed products. The new division will be led byREAD MORE
The popular ABC entrepreneurial business TV series has provided an opportunity for small businesses to gain a leg up on their competition. It is undeniable that every small business owner, entrepreneur and Mr. Wonderful wanna-be tune in every week to new episodes of Shark Tank on ABC or re-runs on CNBC to see how the next group of future millionaires fare against the Sharks! Sometimes it is hard to watch, other times it's thrilling in a manner like people rubber neck at a car wreck! If you are like me, you are on the edge of your seat screaming at the next contestant on this game show of life! You getREAD MORE
Most traditional marketers, aka dinosaurs will have no idea who Jen Selter is or why she is one of the most relevant icons in marketing today. Yes, lets get through the obvious. She is smart, has a great back story and clearly is gorgeous. But that superficial nonsense only gets you so far. Here are some numbers: 8.5+ million followers on social media 4.85 million of those on @Instagram (#53 in the world. Higher than Britney Spears, Lauren Conrad, Laddy GaGa, Pharrell Williams and so many others) Average age range of her followers: 15-25 years old Adding 171,000 followers a month Fastest growing demographic, female demographic average age: 18-25READ MORE
Supermodels, Singers and Actresses continue to outpace the market for endorsement deals during the month of October. While the rest of the world was busy carving pumpkins and scheming costume ideas, some of today's most influential famous female celebrities were busy signing new endorsement deals. Several companies including up-and-coming bottled water brand WAT-AHH! and LOreal Paris will look to leverage the influential opinions of famous celebrities and raise awareness for their given products in upcoming ad campaigns. No one should be surprised that the top influencers for brands are some of the biggest names in entertainment! Tyra Banks and ArianaREAD MORE
TITIN will take their patented, weighted compression gear into the Shark Tank in hopes of securing a partnership with one of the famed Sharks. Its an investor feeding frenzy on the set of the exciting TV series Shark Tank, and TITIN will test the waters tonight at 9 P.M. EST on ABC. TITIN, a corporate client of premier consulting agency CelebExperts, has created an innovative new line of weighted compression gear that is unlike any other product in the training/workout apparel space. The patented design includes medical-grade, flexible gel inserts as weight, placed evenly across key muscle groups on yourREAD MORE
Most companies who are thinking about hiring World Series MVP Madison Bumgarner as their corporate spokesperson are out of their minds! In the world of supply and demand, here is what I know. Madison Bumgarner's agent went to bed with a smile on his face and woke up in a panic attack! Why? Here are the 5 things you need to know: 1. Name last year's World Series MVP? Super Bowl MVP? NBA Championships MVP? Get my point? There is no long term up side to signing an athlete during the storm of popularity. I am all for a quickREAD MORE
In today's day and age, are good salespeople undervalued? We think so! My experience in 28 years of sales is that you can help someone be a serviceable earner, but only G-d almighty can create a great salesperson! That's a fact! If you are in the business of hand holding and coddling, then you will disagree with my assertion. And frankly, I don't care. HR people and sales trainers will hate this blog. Because they are compensated on developing and hiring the next generation of salespeople. They want to control the process and take credit for it. Salespeople are like a brotherhood! Like 1st responders in a businessREAD MORE
It seems like every category of company is utilizing a celebrity spokesperson these days: Time Warner has Bobby Flay and Bill Cowher AT&T has Grant Hill and Gordon Ramsay SmartWater has Jennifer Aniston Priceline has William Shatner GoDaddy has Danica Patrick Coca-Cola, Sprint and Nationwide make major investments in NASCAR drivers Oberto Beef Jerky has Richard Sherman Pizza Hut has Blake Shelton and Papa Johns has Peyton Manning And the list goes on and on and on.... Here are 5 things to always consider: 1. Are you prepared to pay the price? a. Talent fees: Most potential corporate clients that contact us through our CelebExperts website have NO idea what a Celebrity of the notoriety of those listed above would cost. InREAD MORE
I am often drawn to all of these so called experts that have LinkedIn pages that are chock full of self created experiences and "expertise." It's almost comical. Whether they are at a big firm or a boutique agency, do they really understand what the client needs? Or is it a classic example of a middleman working for a commission? I see this stuff all day long. Broken companies limping to me with the failure that was created by an outsourcer taking a check and not doing the job. With crowdfunded companies becoming more and more of a reality in the small and emerging businessREAD MORE
I am often drawn to all of these so called experts that have LinkedIn pages that are chock full of self created experiences and "expertise." It's almost comical. Whether they are at a big firm or a boutique agency, do they really understand what the client needs? Or is it a classic example of a middleman working for a commission? I see this stuff all day long. Broken companies limping to me with the failure that was created by an outsourcer taking a check and not doing the job. With crowdfunded companies becoming more and more of a reality in the small and emerging businessREAD MORE
When it comes to celebrities building their brand and image, nothing could be more detrimental than the release of nude photos without their consent. While some celebrities will utilize this "tactic" for fame and fortune, the vast majority of celebrities shutter to think about that day when they get a call or see intimate images of themselves online at www.tmz.com now available worldwide. Some celebrities such as Paris Hilton, Pamela Anderson and Tommy Lee have benefited greatly by the exposure. But in this newest scandal, many others have now bonded together in discussions about potential security breaches and Google's liability in the unlawful release of intimate images. Publicists are usuallyREAD MORE
Some of today's most recognizable brands including Grey Goose, Subway and Sony have employed the help of big name celebrity spokespeople for upcoming marketing campaigns. Celebrity spokespeople change like the seasons and the coming of fall has triggered a number of endorsement deals from brands looking to finish the fourth quarter strong and develop their marketing strategies for 2015. CelebExperts, a foremost celebrity talent consulting firm recently featured in Adweek, has researched and analyzed a list of exciting endorsement deals that were finalized this month. According to CelebExperts, industry trends have proven September to be a very active month forREAD MORE