In times of pandemic, Influencer marketing is the one guaranteed solution to sagging sales! Find tips to survive Coronavirus! Coronavirus is emptying airports, theaters, sports arenas, tradeshows (See SXSW and Expo West), local sports events, healthclubs/gyms, supermarkets, restaurants and so many of the other staples of our lives. Sports superstar Lebron James of the LA Lakers when asked about playing in empty arenas didn't question the interviewers sanity, he actually addressed it as a possibility (although he said he would never). The ederly are staying in. Moms with young children and infants are not venturing outside of their own homeREAD MORE
For 20 years, I worked at agencies and then my own firm(s) at booking athletes, celebrities and experts on endorsements which could just include utilization of their picture, image and likeness and could extend to a much more elaborate activation including SMT's, PR campaigns, on-site appearances, motivational speeches, trade show appearances, etc. If you are a brand person, an entrepreneur or an agency that has activated a social media influencer campaign in the last 12 months, haven't you leveraged most if not all of these elements as well? And there is the ultimate cosmic change in the market today, thatREAD MORE
Super Bowl Matchup, who wins: Football or Ads? As yet another Super Bowl approaches, we take a look at some of the biggest game of the year's most memorable campaigns, and what's in store for this year In order to develop a successful and effective marketing campaign and partnership focused on a celebrity, the timing, identity, relevance and appeal must all coalesce. The Super Bowl is the most prevalent time of year in which we can see this dynamic in play, both successfully and forgettably. There are countless examples of past campaigns that have successfully utilized the talents, charisma, andREAD MORE
Game day can be daunting when you have invited guests over, but have no idea what to make. Anne Burrell has shared her top game day tips and tricks to make this game day the best one yet! As a top chef on the market, Anne Burrell is the perfect celebrity to share her insight. 1. Plan Ahead Planning ahead is the first step in a successful game day celebration. Burrell says, "Think, 'What can I do the day ahead? The day of?' Once you have that, you won't have to stress and everything will come out great and willREAD MORE
With “New Year, New You” upon us, the spotlight is on social media health influencers. From macros, to body image, to moms, these influencers are the ones to watch for any social media marketing or healthcare marketing campaign. 1) Amanda (Meixner) Rocchio aka @meowmeix With over 1.3 million followers on Instagram and an 85% female audience, this health influencer inspires others to makes changes to help them live a fuller and healthier life. This wellness expert and funky dancer understands living a healthy lifestyle can be difficult, especially without the right tools and knowledge. Amanda creates easy, approachable recipes andREAD MORE
Having worked with the top social media influencers in the world, as well as start ups and Fortune 500 companies alike, I am proud to say I have made it out alive and well. Better yet, I am ready to continue to work with influencers and corporations on some incredible campaigns. However, that doesn’t mean I haven’t bore witness to a series of train-wreck-worthy, money-sucking social campaigns that left companies dazed and confused. 2017 to 2018 left every boardroom in America in disarray screaming: We need an influencer! In 2019, people becameREAD MORE
Dunkin's new Beyond Sausage Sandwich has hit the TV screens and media harder than ever. The collaboration is named Launch of the Beyond Collection by Dunkin' x Snoop, where Dunkin' is inviting all guests to try samples of the Beyond Sausage Sandwich at their restaurants nationwide on January 24 and 25. Inspired by Snoop Dogg's diet of plant based protein, Dunkin' and Snoop have come together to create a limited time only spin on the Beyond Sausage Sandwich. The brand new, exclusive Beyond D-O-Double G Sandwich will be available for one week only, January 13 through 19. This Snoop inspiredREAD MORE
Ashley Graham's Body Positive Mission Takes Off with Cover of Vogue With the initiative of making the fashion industry more inclusive of all body types, Ashley Graham has become one of the hottest models in the industry Ashley Graham describes herself as a model, designer, entrepreneur, and body activist. Within her recent work, she has proven herself to be successful in each and every one of these roles. In the past year, Ashley Graham has been featured on Elle, Harper's Bazaar Australia and UK, MOJEH Magazine, Allure, and topped the year off with the cover of Vogue. Graham began herREAD MORE
As the Holidays approach, Pepsi releases new ad campaign around their most popular new star, Cardi B After releasing popular Super Bowl ads capitalizing on the rap star's widespread influence, Pepsi looks to cash in again with new Holiday ads Cardi B has had an ascendance unlike any celebrity star in years. Starting her career as a dancer much like her role as depicted in the new comedy hit Hustlers, Cardi came from nothing and entered the entertainment scene with a charismatic dazzle that fans adored. As her hits rolled in, it was only natural that brands of all shapesREAD MORE
October is adopt a shelter dog month. Bethenny Frankel, reality television star and CEO of Skinnygirl, has kicked off the month by partnering with the ASPCA and toy brand Moose Toys. Moose Toys released a product titled, Scruff-a-Luvs, which is a revolutionary product that teaches kids the value of properly caring for their pets by creating an artificial pet that will grow and prosper with the right care. Partnership This new partnership allows Bethenny to add to her endorsement repertoire while also helping a great cause. The three parties have great synergy as Bethenny is a devoted pet owner andREAD MORE
Coffee Creamer brand International Delight recently announced that they named comedian and actress Retta as their first-ever “CREAMERISTA”. This partnership stemmed from Retta’s obsession with flavored coffee creamer produced by International Delight, stating this “might be one of her favorite roles yet.” CREAMERISTA International Delight’s new campaign doesn’t stop here. The brand is activating further by looking for a second official CREAMERISTA. Fans were able to apply online by taking a CREAMERISTA Quiz. The winner will be announced as the new CREAMERISTA via Retta’s Instagram and will win 1,013 bottles of International Delight creamer. Retta Retta is best known forREAD MORE
Earthly Bikinis founder Katie Goodwin partners with Big Blue Ocean Cleanup and CelebExperts' Evan Morgenstein to bring her line to market.
Hard seltzer is amongst the hottest products in the alcohol industry. Earlier today Bon & Viv Spiked Seltzer, formerly titled just Spiked Seltzer, became the official hard seltzer of the NFL. Popular NFL analyst and reporter for ESPN, Adam Schefter, broke the news today in an awesome activation video posted on Bon & Viv's Instagram account which has a little over 28K followers. The video was also posted on Schefter's Instagram, which has over 600K followers, and his Twitter which has over 7 million followers, most of which are dedicated NFL fans. The activation provided a creative way to break the news, as AdamREAD MORE
Which rookie NBA players will bring the most off the court in addition to what they bring on the court?
Blockbuster video game franchise NBA 2K signs NBA rookie Zion Williamson for various initiatives, events, and activations in multi-year deal.