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podcasting
CelebExperts CEO Evan Morgenstein has announced the launch of a new weekly podcast series, CEO Powercast, premiering Wednesday, March 9, 2016. Each week, Morgenstein will be joined by business partner and successful entrepreneur Charlie Fusco as well as an array of iconic CEO's, leaders, visionaries and entrepreneurs who will share insights and compelling stories weighing the risks and rewards of entrepreneurship. From maintaining a positive lifestyle outside of the office to marketing strategies that drive ROI, the CEO Powercast provides something everyone can take with them. Morgenstein and Fusco have created an interactive social business platform for any businessperson lookingREAD MORE
hire an olympian
In fact, the timing couldn't be better! We are 6 months from lighting the torch in Rio 2016 and this Olympic Games may be one of the most visually stunning games in recent history. The backdrop of the South American behemoth, Brazil and the glorious city of Rio will juxtapose the Olympics in a glow that few cities have. All Olympic Games have their challenges whether it is the purity of the water or the conflict with the host country's citizens wondering if the money to build stadiums couldn't be better spent on social programs? All very valid questions butREAD MORE
One of the most frequent questions I get from corporate clients is when should I engage a social media influencer? It doesn't even have to be a "celebrity" influencer, but just someone with a significant number of followers. Enough followers, that it moves you to engage their audience. Social media influence is a form of advertising, branding, PR and potentially sales all wrapped up in one. But it is also unique in the sense that there is very little data that would compel you to utilize this vehicle, yet the potential is so great it is like a drug andREAD MORE
entrepreneurial advice
I have been a full-time entrepreneur since 1996! That is remarkable since I am not sure I really even thought about it until I had this epiphany that working for my current employer was a waste of my time. A dead end job going nowhere fast. Like so many of you out there, I had more self doubt than answers, more fear than common sense. Being an entrepreneur is a lonely road, at least at the beginning. Even if you come from 2 generations of self employed family members as I did, they tend not to understand what you areREAD MORE
super bowl advertisement
All I can say is the last two weeks have been insane with requests from companies and brands to hire NFL players both current and retired to use their social media to impact their fan base! Some clients of CelebExperts have gorgeous video content that they want seen by the maximum number of consumers. Some want the athlete to create their own picture or video content to engage their fanbase. The Super Bowl advertisement requests are coming in from start-ups to some of the biggest companies in the world. Retailers, sports drinks, seasonal marketers, massive CPG's and the list goesREAD MORE
social media influencer
  Social media and influencers. They go together like green eggs and ham or oysters on the half shell. Another wards, a perfect fit! As I analyze the last three months of calls I have been on with very well intentioned, dedicated professionals trying to squeeze success from a flawed system, it got me thinking. It was time for someone to put together the Social Media Influencer GPS program. There is just too much gray matter out there. Too many snake oil salesman. Too few people that understand how to build a program and not just aggregate influencer's followers asREAD MORE
CES 2016
Now that I have enjoyed some time away from the smoke filled casinos, long taxi lines and never ending bad blue blazers of CES 2016, I felt I needed to reflect on what was trending at the show. I am always amazed at how the Consumer Electronics Show continues to grow not just in size but in new industries and as they say, "connecting the dots" of mankind's thirst for living a more fulfilling life through technological advancements. As I trolled each and every aisle (no small matter as you know if you have every made the show), I wasREAD MORE
6 Tips on How a Celebrity Social Media Influencer Can Build Your Brand (and sales too)!
The noise..  There is so much of it. Traditional advertising. Direct response. Email Spam. Being Cookie'd. Everyone "knowing" my search habits, my buying habits, my sleep patterns, ahhhhhh!!!!!! With all of this clutter and the never ending work day, how are brands going to impact their consumer and anyone with a predisposition to engage the conversation before they plunk their credit card or Apple Pay to purchase something? Well, for my money, I say go through a very in-depth analysis of who your consumer is, what are the psychographics that make them who they are and therefore a good matchREAD MORE
entrepreneurs
I have been an entrepreneur for over 20 years now. I started my business in 1995 with a $3,000 tax refund check and the self belief I could do something better than anyone else, even if I didn't know what that "something" was. That is the true spirit of being an entrepreneur. You see an opportunity, seize it, make it your own and run with it. But increasingly, that is not enough. The following are my 5 Fundamentals that most entrepreneurs lack: 1. Long Term Belief: Entrepreneurs are very emotional about their idea, company and opportunity. That emotion usually has peaksREAD MORE
I Turned 50 Today! Here Is Why I Still Think I Kick Ass!
Youth vs. Sales Experience For all of you other half Centurians, we need to stick together. These up and comers with no real sales experience think we are ready to be knocked off the wall. I say to hell with that, we have what the next generation doesn't... yet. Experience! That's right I said the E word. When we were young and fearless, we thought experience was a code word for old people with no new ideas. While there is some truth to that, what I know today, you can't get at Wharton, Stanford or Harvard. I have been inREAD MORE
networking
In 2013, I found myself on the verge of bankruptcy. I split with a company I was doing business with and it created a huge financial hardship. 50% of my company’s revenue was derived from this relationship. My fixed costs and overhead were predicated on the revenue I was generating through this company. I was lending my company money from my personal savings accounts and it was quickly running dry. I met with my financial advisor and discussed many options. Should I hire a consultant? Develop other business partnerships? Take out a bank loan? My advisor Lanny Bynum of Burns andREAD MORE
charity-events
Last night I had the distinct pleasure of being in attendance at the stunning Beverly Wilshire for the 45th Anniversary celebration of the Sheba Medical Center! The medical center is what I would call the last bastion of cooperation of Palestinians and Jews in the Middle East. The Medical Center doesn't turn away anyone in need and has the most advanced medical facilities under 150 acres in the world! To hear the stories of wounded Israeli soldiers after stories of children from small towns across the border was inspiring and I was honored to be there. I was not thereREAD MORE
direct-response-marketing
In 1995, when I started my first agency the concept of direct response marketing was really pigeon-holed to infomercials. Short or long form, infomercials from either the As Seen On TV companies such as the granddaddy of them all, Ron Popeil's Ronco to smaller firms with their one great product. Back in the day, companies like Ronco owned the airwaves. The diversity of products from Chia pets shaped like President's faces to meat injectors, endless ab tightening products, Chop-O-Matic, Pocket Fisherman, egg cookers and hair spray that covered male pattern baldness (swear Ron Popeil invented that too). The demographic was "blue hairs" andREAD MORE
Country music remains the hottest genre second to none in terms of popularity, music downloads and concert tickets sold. Taylor Swift, Tim McGraw, Jason Aldean, Garth Brooks, Luke Bryan, Kenny Chesney, Miranda Lambert, Little Big Town, Carrie Underwood; the list goes on and on. Many of these country music stars are crossing over in ways they never have before like Carrie Underwood launching her own activewear line or Trisha Yearwood hosting her own cooking show on Food Network while writing NY Times Best-selling cookbooks. Don’t forget about ole Zac Brown who has his own TV show co-hosted by his celebrityREAD MORE
hiring-celebrity-spokespeople
This isn't a scientific analysis, just what is on my office white board. The type of celebrities being requested continues to be all over the place because each company has it's own corporate culture and brand identification. Although the world of hiring celebrity spokespeople tends over time to be one of copy-catting, there are still unique factors that each company and their agency weighs when deciding who can best represent the brand to a core of consumers with a predisposition to buy their products. The following are the top 5 industry categories in ascending order who are in search for a celebrityREAD MORE