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News

tyra-banks-endorsement
Supermodels, Singers and Actresses continue to outpace the market for endorsement deals during the month of October. While the rest of the world was busy carving pumpkins and scheming costume ideas, some of today's most influential famous female celebrities were busy signing new endorsement deals. Several companies including up-and-coming bottled water brand WAT-AHH! and LOreal Paris will look to leverage the influential opinions of famous celebrities and raise awareness for their given products in upcoming ad campaigns. No one should be surprised that the top influencers for brands are some of the biggest names in entertainment! Tyra Banks and ArianaREAD MORE
TITIN will take their patented, weighted compression gear into the Shark Tank in hopes of securing a partnership with one of the famed Sharks. Its an investor feeding frenzy on the set of the exciting TV series Shark Tank, and TITIN will test the waters tonight at 9 P.M. EST on ABC. TITIN, a corporate client of premier consulting agency CelebExperts, has created an innovative new line of weighted compression gear that is unlike any other product in the training/workout apparel space. The patented design includes medical-grade, flexible gel inserts as weight, placed evenly across key muscle groups on yourREAD MORE
Hire-Madison-Bumgarner
Most companies who are thinking about hiring World Series MVP Madison Bumgarner as their corporate spokesperson are out of their minds! In the world of supply and demand, here is what I know. Madison Bumgarner's agent went to bed with a smile on his face and woke up in a panic attack! Why? Here are the 5 things you need to know: 1. Name last year's World Series MVP? Super Bowl MVP? NBA Championships MVP? Get my point? There is no long term up side to signing an athlete during the storm of popularity. I am all for a quickREAD MORE
In today's day and age, are good salespeople undervalued? We think so! My experience in 28 years of sales is that you can help someone be a serviceable earner, but only G-d almighty can create a great salesperson! That's a fact! If you are in the business of hand holding and coddling, then you will disagree with my assertion. And frankly, I don't care. HR people and sales trainers will hate this blog. Because they are compensated on developing and hiring the next generation of salespeople. They want to control the process and take credit for it. Salespeople are like a brotherhood! Like 1st responders in a businessREAD MORE
hire-jennifer-aniston
It seems like every category of company is utilizing a celebrity spokesperson these days: Time Warner has Bobby Flay and Bill Cowher AT&T has Grant Hill and Gordon Ramsay SmartWater has Jennifer Aniston Priceline has William Shatner GoDaddy has Danica Patrick Coca-Cola, Sprint and Nationwide make major investments in NASCAR drivers Oberto Beef Jerky has Richard Sherman  Pizza Hut has Blake Shelton and Papa Johns has Peyton Manning And the list goes on and on and on.... Here are 5 things to always consider: 1. Are you prepared to pay the price? a. Talent fees: Most potential corporate clients that contact us through our CelebExperts website have NO idea what a Celebrity of the notoriety of those listed above would cost. InREAD MORE
miley-cyrus-twitter-endorsement
I am often drawn to all of these so called experts that have LinkedIn pages that are chock full of self created experiences and "expertise." It's almost comical. Whether they are at a big firm or a boutique agency, do they really understand what the client needs? Or is it a classic example of a middleman working for a commission? I see this stuff all day long. Broken companies limping to me with the failure that was created by an outsourcer taking a check and not doing the job. With crowdfunded companies becoming more and more of a reality in the small and emerging businessREAD MORE
miley-cyrus-twitter-endorsement
I am often drawn to all of these so called experts that have LinkedIn pages that are chock full of self created experiences and "expertise." It's almost comical. Whether they are at a big firm or a boutique agency, do they really understand what the client needs? Or is it a classic example of a middleman working for a commission? I see this stuff all day long. Broken companies limping to me with the failure that was created by an outsourcer taking a check and not doing the job. With crowdfunded companies becoming more and more of a reality in the small and emerging businessREAD MORE
celebrities-endorsements
When it comes to celebrities building their brand and image, nothing could be more detrimental than the release of nude photos without their consent. While some celebrities will utilize this "tactic" for fame and fortune, the vast majority of celebrities shutter to think about that day when they get a call or see intimate images of themselves online at www.tmz.com now available worldwide.  Some celebrities such as Paris Hilton, Pamela Anderson and Tommy Lee have benefited greatly by the exposure. But in this newest scandal, many others have now bonded together in discussions about potential security breaches and Google's liability in the unlawful release of intimate images. Publicists are usuallyREAD MORE
hire-tony-hawk
Some of today's most recognizable brands including Grey Goose, Subway and Sony have employed the help of big name celebrity spokespeople for upcoming marketing campaigns. Celebrity spokespeople change like the seasons and the coming of fall has triggered a number of endorsement deals from brands looking to finish the fourth quarter strong and develop their marketing strategies for 2015. CelebExperts, a foremost celebrity talent consulting firm recently featured in Adweek, has researched and analyzed a list of exciting endorsement deals that were finalized this month.  According to CelebExperts, industry trends have proven September to be a very active month forREAD MORE
Let the CelebExperts team break down the best tips for your crowdfunded company when looking to hire a Celebrity spokesperson for your next ad campaign. As an outside, retainer based agency we are seeing more and more crowdfunded companies searching for Celebrity spokespeople. Big names to generate big sales for their products or services. Problem is most entrepreneurs have their hands full with managing a company much less an effective celebrity campaign. Good, smart people don't always have the skill sets to ramp up and manage that next level of success. The challenges of just manufacturing products alone are overwhelming. Forget about howREAD MORE
Blake-Shelton-endorsement-deal
Wondering who might be a good fit as your next celebrity spokesperson? Country Music stars have mass appeal when it comes to targeting a wide-ranging demographic of consumers. When you see Country's top singer and judge on the TV juggernaut The Voice Blake Shelton pitching Pizza Hut, you know the ground is moving. But when you recognize that Blake Shelton has his own line of pizza, that is a whole other ball game!  Now you are rubbing elbows with the Peyton Mannings of the world. Here are five reasons you should consider a Country star in your list of potentialREAD MORE
celebrity-social-media-campaign
Every day I am bombarded with questions from clients and prospective clients about the possibility of "blowing up our branding campaign by getting some Celebrities to Tweet and Instagram for us". If only they knew what "Celebrity Mirage" social media-only campaigns were. And here is why: 1. If you are a desirable Celebrity who is executing a commercial Social Media campaign for hire, you are doing a lot of them. As they say, if you see an ant, its probably not alone! So how can you be assured you aren't being lost in the clutter of multiple social media executions aREAD MORE
celebrity-social-media-campaign
Every day I am bombarded with questions from clients and prospective clients about the possibility of "blowing up our branding campaign by getting some Celebrities to Tweet and Instagram for us". If only they knew what "Celebrity Mirage" social media-only campaigns were. And here is why: 1. If you are a desirable Celebrity who is executing a commercial Social Media campaign for hire, you are doing a lot of them. As they say, if you see an ant, its probably not alone! So how can you be assured you aren't being lost in the clutter of multiple social media executions aREAD MORE
ad-campaign-peyton-manning-and-eli-manning
The research team at CelebExperts, a leading consulting firm for securing celebrity talent, has compiled a list of the Top 5 Celebrity Ad Campaigns that came to fruition during the month of August. A successful celebrity ad campaign for any company often hinges on the timeliness and relevance of the celebrity spokesperson they have chosen to utilize. "The NFL is by far the biggest sport in the U.S. and corporate America has long seen the benefits of leveraging the icons of the gridiron. With the start of the 2014 season, DIRECTV scores big with its hysterical Manning Brothers campaign. OneREAD MORE
reality-TV-star-andi-dorfman-josh-murray
To no one's surprise, The Bachelorette "lovebirds" Andi Dorfman and Josh Murray have signed with a marketing and endorsement firm in Atlanta, Melt ATL to handle their endorsement "portfolio opportunities." Presumably because the reality TV stars will be spending a lot of time in Hot 'Lanta until they can afford their Hollywood McMansion! Melt Atl's website says, "MELT (Marketing, Entertainment, Lifestyle, Trends) is a full-service, integrated marketing agency with over a decade's worth of experience navigating the collegiate athletic space on behalf of major brands. How can we MELT into your business?" Not sure what that has to do with 2 individuals that statisticallyREAD MORE