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News

Hard to admit. Harder to change. Is your competition cleaning your clock? The following 5 ideas might help you break the glass ceiling that you can't seem to pierce. 1. Stop being so respectful of your competition! This isn't a gentleman's fight. This is war and you better wake up to this reality. Maybe you are on a trade association with your competitor. Maybe you know your competitor from a previous job. Maybe you are neighbors. WHO CARES? You aren't paid to be Mr. /Mrs. Nice "guy". Time to take out your whooping stick and take it to your competition. 2. Research, Research, Research! WhatREAD MORE
charlize-theron-celebrity-spokesperson
Timing is everything, right? Well if you are considering hiring a celebrity to represent a product, service and/or company there is no better time to link up with a celebrity and here is why! The following are five (5) reasons it’s time to get off the sidelines and in the game of having a celebrity spokesperson: 1. Your competitors have a celebrity spokesperson and you are losing traction quickly! Turn on the television, open a magazine or go on line and do a Google search for your category of product and your competitors own these avenues. Their celebrity spokesperson is everywhere.READ MORE
social-media-celebrity-campaign
Yep, I said it. And in fact it is true! Without social media, how would we find out stranger's deepest, darkest secrets? Who they are dating? What they did or wore on a date in explicit details, now with video and pictures. The voyeur in all of us reads, watches and looks at "content" not necessarily intended for us but now it isn't excluding us either. We can download great text break ups or amazing exploits of newly in love co-workers. The intent of social media is really to have an intimate conversation in whatever format or manner with yourselfREAD MORE
Kellie Pickler, Darius Rucker, Maria Sharapova, Pele and Katy Perry top the list of the most intriguing endorsement deals of the Month of June! Cary, NC (PRWEB) June 26, 2014 CelebExperts, a leading corporate consulting agency focused on helping companies vet, evaluate and leverage a celebrity spokesperson, has analyzed over 100 celebrity deals announced this June and have picked the top 5 endorsement deals of the month. CelebExperts President and CEO Evan Morgenstein commented, “We have created our own internal analytics and queried numerous industry experts on what makes a celebrity spokesperson work for a company and brand. Overall, theREAD MORE
Kellie Pickler, Darius Rucker, Maria Sharapova, Pele and Katy Perry top the list of the most intriguing endorsement deals of the Month of June! Cary, NC (PRWEB) June 26, 2014 CelebExperts, a leading corporate consulting agency focused on helping companies vet, evaluate and leverage a celebrity spokesperson, has analyzed over 100 celebrity deals announced this June and have picked the top 5 endorsement deals of the month. CelebExperts President and CEO Evan Morgenstein commented, “We have created our own internal analytics and queried numerous industry experts on what makes a celebrity spokesperson work for a company and brand. Overall, theREAD MORE
brad-pitt-celebrity-spokesperson
I am asked 20 times a day about whether or not a certain celebrity is a good fit? Or how much is such and such going to cost? Will this Reality TV star be good doing PR for the client? On and On and On.... And truth is, it never gets old! I actually love it. Why? Because I love what I do! Being a corporate consultant to some of the most interesting and dynamic companies, brands and people has no peer. I feel like my staff and I invest our experience in educating our clients on so many thingsREAD MORE
Apple Buys Beats by Dre. What does this Signal?  The End is Near for Apple! I will get hate e mails, tweets and txt about this opinion but I think my background in Technology starting in 1987 warrants at least a quick read and understanding of why I feel this way.  Whether it’s the Roman Empire, The Ming Dynasty, The Incas, The Mayans or the great British Empire all good things, history tells us, must come to an end. Now I am not completely convinced that the untimely death of Steve Jobs was Apple’s demise, but I do believe itREAD MORE
If you own a business like I do, you thrive on the competition, challenges and excitement of building a business that does great work, provides others an opportunity to be exceptional while paying for their lifestyle and building relationships with clients, co-workers and those in the loop of success, all the time!  If you have been on the other side of a “NO” with a deal, the sweet smell of a “Yes” is like a scent you have never known before. Something about the affirmation of someone seeing the true benefit of working with you and your company never getsREAD MORE
CelebExperts and Titin
Revolutionary Training gear brand TITIN partners with CelebExperts to leverage celebrity endorsements Cary, NC, May 19,2014-- TITIN, creator of the world’s first and only weighted compression gear, has partnered with celebrity consulting firm CelebExperts to help better leverage the company’s pre-existing celebrity endorsement deals while also developing a new athlete acquisition model. CelebExperts has emerged as an industry leader in the niche space of celebrity talent acquisition and the company brings over 30 years of industry knowledge and experience to help build the marketing reach of this ingenuitive new training system through celebrity brand ambassadors. Since founding TITIN in 2010,READ MORE
Kickstarter has changed the world of funding Small Businesses, early stage ideas and emerging companies! Almost on a daily basis we are contacted by a CEO or CMO from a Kickstarter candidate that is in the process of planning their takeover of the World, "just as soon as we get our Kickstarter funds"!  As they say, if only I had a dollar.... As experts in assisting small businesses in finding celebrity spokespeople, I can tell you most of the people we talk to don't have a grasp on hiring or booking a celebrity or leveraging the Talent; much less doREAD MORE
Judge on NBC’s The Voice launches Women’s clothing line with Kmart! Can Adam Levine do no wrong? Kmart doesn’t seem to think so! After the launch of his very successful menswear line in the fall, Adam’s new summer collection for women is generating major buzz for the nationwide retailer.  Kmart, complete with other celebrity product lines such as the Kardashian’s clothing and design collections, has become the retailer du jour for celebrities wanting to extend their brand.  Yet no one is extending their brand further than the lead songwriter and front man for the multi-platinum selling band Maroon 5, Adam Levine. It’sREAD MORE
jennifer-aniston-celebrity-spokesperson
How do you know when it’s time to utilize a Celebrity as your spokesperson? I am asked this question all the time.  This and “how much”?   CelebExperts deals with micro businesses through Fortune 500 companies.  Everyone has a different corporate DNA, different needs, and different customers wanting information on things that make their life better.  Maybe it’s a sunscreen and the consumer is taking the family out to a park?  Or maybe someone in the family is starting a new health + fitness regimen and wants insight into foods that will fuel their body and/or help them recover?  Maybe it’s aREAD MORE
jennifer-hudson-celebrity-endorsement
Whether it was The Yankee Clipper Joe Dimaggio for Mr. Coffee, Sally Fields for Boniva or Jennifer Hudson for Weight Watchers, all celebrity endorsements are made to end, eventually. Weight Watchers signed Jennifer Hudson, whose career began on American Idol and quickly became a Grammy winning superstar with fans from coast to coast, after giving birth to her first child in 2010. As the singer only continues to be successful, the news that Weight Watchers is not renewing their endorsement contract is just one more example that no endorsement deal is forever. When you analyze the initial relationship, the JenniferREAD MORE
olympic-endorsement
I am constantly asked by media, companies and friends… Who are the real winners and losers of the Sochi 2014 Olympic Games?  And ultimately everyone wants to know: what is an Olympic medal, Gold, Silver or Bronze worth in marketing dollars? Robert Tuchman of Goviva recently told ABC News that Olympic 'rookies' such as slopestyle snowboarder and Olympic Gold Medalist Sage Kotsenburg could earn upwards up $250,000-$500,000 for major endorsement deals!  Are you out of your mind, Mr. Tuchman? The only person that doesn’t want to hear that number being tossed around is Kotsenburg’s agent because now the pressure isREAD MORE
celebrity-endorsement
It’s never too late in the ever changing world of budgets to secure a celebrity spokesperson for an upcoming campaign.  What has changed since the Economy tanked in 2007/2008 is that many companies now will not plan over the summer, negotiate over the fall and buy celebrity Talent in November and December!  Now, PR agencies and clients alike are buying celebrity spokespeople on a Quarter by Quarter basis!  This change has also affected the pricing structure for celebrity engagement. Previously, a company would sign a Celebrity to a one or multi-year deal.  Now, with the fear of working with aREAD MORE