How Food Brands Can Thrive in the GLP-1 Era with Help from CelebExperts and Dr. Terry Simpson

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In a world reshaped by GLP-1 medications like Ozempic, Wegovy, and Mounjaro, the food industry is facing one of its most significant shifts in decades. Eating behaviors are changing fast—and food brands must evolve to stay relevant.

This presents a timely opportunity for a powerful consulting partnership between CelebExperts, a leading influencer and celebrity marketing agency, and Dr. Terry Simpson, a bariatric surgeon, media personality, and authority in metabolism and nutrition.

Together, they offer a hybrid approach that combines clinical insight with strategic marketing muscle—an ideal formula for food brands navigating the GLP-1 revolution.

Understanding the GLP-1 Shift

GLP-1 medications change how the body regulates hunger, leading to:

  • Smaller portion sizes

  • Lower desire for sugary, high-fat foods

  • A preference for protein, hydration, and nutrient-dense meals

  • A more medicalized, intentional approach to eating

This transformation is impacting how consumers shop, eat, and think about food—and brands must adapt accordingly.

The Consulting Advantage: Dr. Terry Simpson x CelebExperts

Dr. Terry Simpson brings:

  • Board-certified expertise in bariatrics, metabolism, and weight loss

  • A clinical understanding of how GLP-1s affect appetite and food behavior

  • A trusted voice in nutrition and medical media

  • Content creation experience as a former TV host and wellness expert

CelebExperts brings:

  • Deep experience in celebrity/influencer marketing

  • Relationships with talent who resonate with weight-conscious audiences

  • Strategic brand positioning and media activation expertise

  • Proven track record with DTC launches, endorsements, and partnerships

Together, they help food brands stay ahead of a shifting market with credibility and cultural relevance.

What Consulting Services Look Like for Food Brands

Here’s how the CelebExperts + Dr. Simpson consulting model works:

1. Product & Market Assessment (Led by Dr. Simpson)

  • Evaluate current product lines for GLP-1 compatibility

  • Analyze ingredient profiles, satiety value, and nutritional benefits

  • Recommend adjustments: protein boosts, portion control, reduced sugar

  • Provide scientific backing for claims like “GLP-1 friendly” or “designed for satiety”

Example: A snack brand may shift from sugary granola bars to smaller, protein- and fiber-rich bites with redesigned serving sizes.

2. Messaging, Branding & Regulatory Guidance

  • Reframe messaging to match new eating habits:

    • “Smart snacks for smaller appetites”

    • “Designed for your new metabolism”

  • Ensure FDA/FTC-compliant language around weight loss, satiety, and medical references

  • Audit product packaging and labeling for accuracy and legal safety

3. Influencer & Celebrity Strategy (Led by CelebExperts)

  • Match brands with talent who’ve shared their GLP-1 journey

  • Leverage influencers focused on weight loss, wellness, and functional nutrition

  • Develop authentic campaigns like “How I Eat Now on Ozempic”

Example: Partner with a reality TV star who has publicly documented their Mounjaro experience to endorse a GLP-1-aligned protein shake.

4. Content Strategy & Thought Leadership (Joint Effort)

  • Use Dr. Simpson as the on-camera medical authority in campaigns

  • Create educational content that informs and builds trust:

    • “What to Eat on GLP-1s”

    • “Rethinking Portions in the Weight Loss Era”

  • Use content in PR, social media, and digital advertising

Example: A YouTube mini-series hosted by Dr. Simpson for a frozen meal brand: “Portion Control in the GLP-1 Era.”

5. Retail & Strategic Positioning

  • Help brands reposition SKUs as “GLP-1 friendly” for retail buyers

  • Develop in-store or DTC messaging strategies

  • Recommend strategic partnerships with:

    • Weight-loss clinics

    • Digital health platforms

    • Wellness subscription boxes

Ideal Food Brands for This Consulting Model

The biggest winners? Brands that offer health-forward, nutrient-dense options. This includes:

  • Functional snack companies

  • Meal replacements and protein shakes

  • Frozen meals with macro-balanced nutrition

  • Keto, low-glycemic, and low-carb brands

  • DTC wellness food startups looking to stand out in a competitive space

Sample Offering: GLP-1 Brand Audit Package

For food brands ready to evolve with the times.

Includes:

  • Scientific review of product ingredients (Dr. Simpson)

  • Messaging and branding audit

  • Competitive landscape analysis (GLP-1-aligned brands)

  • 30-day action plan to optimize or launch SKUs

  • Optional: Talent strategy and campaign ideation from CelebExperts

GLP-1s are reshaping not only bodies but the food industry itself. Brands that want to survive—and thrive—must adapt to a world where millions are eating less, but more intentionally.

By teaming up, Dr. Terry Simpson and CelebExperts offer food brands the clinical credibility and marketing strategy needed to stay relevant, drive trust, and reach the modern wellness consumer.

Ready to reposition your brand for the future of food? Contact