Kyra Gallego (@kyragallego), 21-year-old former college softball player and beauty influencer who is taking the TikTok world by storm with over 97% female followers, has signed with The Digital Renegades division of CelebExperts. After seeing her friends on TikTok just six months ago, Gallego decided to join the platform and test it out. With her charismatic personality and talent, all the while staying true to herself, Gallego took the TikTok users by storm. As a former Sephora associate, Gallego knows makeup at the expert level and covers everything from the different types of smokey eyes in makeup tutorials to sanitationREAD MORE
I want to share some thoughts I have about Influencer marketing. I am neither selling anything or promoting my company. Just a convo.... Have any of you worked on an influencer campaign in the last year that didnt produce the expected ROI? We all have correct? There are many reasons why. Here are a few. ROI expectations are so not inline with reality. Ladies and gentlemen, there are no quick fixes for companies that are not achieving their goals. We arent god's we are just people. So set achievable goals or suffer the consequences. If your budget is spent before you launched, you are so screwed! Today, you needREAD MORE
For 20 years, I worked at agencies and then my own firm(s) at booking athletes, celebrities and experts on endorsements which could just include utilization of their picture, image and likeness and could extend to a much more elaborate activation including SMT's, PR campaigns, on-site appearances, motivational speeches, trade show appearances, etc. If you are a brand person, an entrepreneur or an agency that has activated a social media influencer campaign in the last 12 months, haven't you leveraged most if not all of these elements as well? And there is the ultimate cosmic change in the market today, thatREAD MORE
Super Bowl Matchup, who wins: Football or Ads? As yet another Super Bowl approaches, we take a look at some of the biggest game of the year's most memorable campaigns, and what's in store for this year In order to develop a successful and effective marketing campaign and partnership focused on a celebrity, the timing, identity, relevance and appeal must all coalesce. The Super Bowl is the most prevalent time of year in which we can see this dynamic in play, both successfully and forgettably. There are countless examples of past campaigns that have successfully utilized the talents, charisma, andREAD MORE
Game day can be daunting when you have invited guests over, but have no idea what to make. Anne Burrell has shared her top game day tips and tricks to make this game day the best one yet! As a top chef on the market, Anne Burrell is the perfect celebrity to share her insight. 1. Plan Ahead Planning ahead is the first step in a successful game day celebration. Burrell says, "Think, 'What can I do the day ahead? The day of?' Once you have that, you won't have to stress and everything will come out great and willREAD MORE
With “New Year, New You” upon us, the spotlight is on social media health influencers. From macros, to body image, to moms, these influencers are the ones to watch for any social media marketing or healthcare marketing campaign. 1) Amanda (Meixner) Rocchio aka @meowmeix With over 1.3 million followers on Instagram and an 85% female audience, this health influencer inspires others to makes changes to help them live a fuller and healthier life. This wellness expert and funky dancer understands living a healthy lifestyle can be difficult, especially without the right tools and knowledge. Amanda creates easy, approachable recipes andREAD MORE
Dunkin's new Beyond Sausage Sandwich has hit the TV screens and media harder than ever. The collaboration is named Launch of the Beyond Collection by Dunkin' x Snoop, where Dunkin' is inviting all guests to try samples of the Beyond Sausage Sandwich at their restaurants nationwide on January 24 and 25. Inspired by Snoop Dogg's diet of plant based protein, Dunkin' and Snoop have come together to create a limited time only spin on the Beyond Sausage Sandwich. The brand new, exclusive Beyond D-O-Double G Sandwich will be available for one week only, January 13 through 19. This Snoop inspiredREAD MORE
Ashley Graham's Body Positive Mission Takes Off with Cover of Vogue With the initiative of making the fashion industry more inclusive of all body types, Ashley Graham has become one of the hottest models in the industry Ashley Graham describes herself as a model, designer, entrepreneur, and body activist. Within her recent work, she has proven herself to be successful in each and every one of these roles. In the past year, Ashley Graham has been featured on Elle, Harper's Bazaar Australia and UK, MOJEH Magazine, Allure, and topped the year off with the cover of Vogue. Graham began herREAD MORE
As the Holidays approach, Pepsi releases new ad campaign around their most popular new star, Cardi B After releasing popular Super Bowl ads capitalizing on the rap star's widespread influence, Pepsi looks to cash in again with new Holiday ads Cardi B has had an ascendance unlike any celebrity star in years. Starting her career as a dancer much like her role as depicted in the new comedy hit Hustlers, Cardi came from nothing and entered the entertainment scene with a charismatic dazzle that fans adored. As her hits rolled in, it was only natural that brands of all shapesREAD MORE
Earthly Bikinis founder Katie Goodwin partners with Big Blue Ocean Cleanup and CelebExperts' Evan Morgenstein to bring her line to market.
Are you dug in on influencer marketing campaigns? CelebExperts has FIVE surefire tips to ensure your campaign is a success.
The alphabet soup of influencer marketing has reached fever pitch with the newest classification of “nano-influencers”. Added to the lexicon of micro and macro influencers. This ever evolving re-categorization of groups of social media celebrities utilizing their influence over followers from thousands to millions has erupted into a full on “Hatfield vs. McCoy” debate amongst marketers regarding the efficacy and effectiveness of using influencers at all. There are several camps that have different entrenched beliefs about the success and ROI when utilizing untrained social media celebrities to force a result usually tied to metrix such as sales, engagement, click thruREAD MORE
CelebExperts explains why this Fall’s top ad campaigns using sports stars will change the future of sports endorsements forever. With the NBA, NFL, and college football in full swing, the Fall is the perfect time for industry-leading brands and up-and-coming companies to utilize today’s top athletes to grab the attention of their target consumers. This month, CelebExperts has evaluated the fall advertising landscape to uncover the top ad campaigns featuring celebrity spokespeople. Hiring sports stars as celebrity spokespeople is nothing new, but Fall 2018’s latest top ad campaigns will change the game forever! There was an overwhelming amount of sports stars beingREAD MORE
Peak Hydrate is a healthy performance drink with fast-absorbing, body-friendly ionic minerals. Ionic minerals are highly efficient nutrients designed to easily deliver healthy goodness to your cells. These ionic minerals are almost impossible to get from a basic diet. Peak Hydrate has formulated a win-win for your body. The product has nothing fake in it, like so many other products in the market currently. There are no fake sweeteners or unnatural ingredients. Peak Hydrate is sugar free, carb free as well as gluten free. Each bottle of Peak Hydrate helps the body maximize performance, naturally increase the consumer’s energy without caffeine,READ MORE
CelebExperts' new 90-day CMO Program provides the knowledge gained from 20+ years working with Fortune 500 companies, emerging brands and startups in a new and innovative way which they can both afford and achieve exponential growth for their company. CEO Evan Morgenstein comments, “I have spent almost five years trying to perfect a model that works for me and works for most of the startups and emerging companies we service. Originally, companies hired us to help sell through product. While that is an aspect of what we do, we do it very organically vs. a distributor or broker whose jobREAD MORE