Such an interesting question. If you are a brand manager looking for an ambassador to lead your charge against the competition, gain market-share and profits, you in many cases will affix your fortunes to a celebrity. This celebrity must have a large fan base usually articulated via their social media numbers. When you review a celebrity's social media demographics for Twitter, Vine, YouTube, Instagram, Facebook, SnapChat, Periscope and others, you need to dig deeper and analyze if the celebrities you are reviewing are overexposed. Seems like an oxymoron in some regards. You want a celebrity with enormous pull from anREAD MORE
It is easy to focus on corporate entertainment events in the nation's largest cities such as New York, Chicago, Miami, Los Angeles, Boston, Dallas or Denver, but what if you are looking for a small city that will have all of the amenities, hotel space, intangibles and airport to support your corporate event? How do you define a small city? Under 2.5 million residents? Under 1 million residents? Under 500,000 residents? Or is your search for a city that has a feel more so than a number of residents? Tough questions for event planners, logistic experts and corporate communications specialist.READ MORE
Bethenny Frankel. When you hear her name, what do you think of? What is your impression of her? How do you view her portrayal on TV, in the media, on social media? If it is negative, candidly she probably doesn’t care. And rightfully so. Bethenny is building an empire and if you want to come along for the ride, get in line because SkinnyGirl products are blowing up! Yes, yes everyone knows of the SkinnyGirl line of alcoholic drinks that stormed the market and led to a massive acquisition rumor by Beam Global Spirits and Wine for what has been reportedREAD MORE
The NFL’s top celebrity athlete spokesperson adds another notch to his belt by signing a 5 year deal with the Columbus, Ohio based insurance company that is continuing to expand its investment in sports marketing significantly. Already the title sponsor of the Nationwide series in NASCAR, the company leverages its endorsement with racing’s biggest star and one of the top 5 spokespeople in all of American sports, Dale Earnhardt, Jr. Nationwide has a history of investing in multi-platform activations of its celebrity pitchmen including a full run of TV ads, print and digital assets utilized to take advantage of theREAD MORE
This is one of the most perplexing questions being discussed by companies and their agencies on a daily basis regarding utilization of celebrity social media stars. Should you focus on a celebrity influencer on Vine? Twitter? Instagram? Periscope? Facebook? Snap Chat? YouTube? And who should your celebrity social media influencer be? Tough questions that need to be broken down into several categories: 1. What is your overall objective? Brand? Sell product? Create Impressions? 2. What is your data telling you about your consumer buying habits? 3. Where is your core consumer absorbing new content via social media? 4. Where areREAD MORE
Being a serial Entrepreneur is both a blessing and a curse in so many ways. You are creative, passionate, solving a problem for someone. BUT, you also are your sales team, your corporate cheerleader, your publicist, your brand steward. How the hell do you handle them all and effectively take your egg and hatch it into a multi-million dollar entity that you either continue to foster and build or follow the exist strategy that you, your partner and/or your board have created? These are monumental questions that are at the core of everything you think and do on a dayREAD MORE
Being a serial Entrepreneur is both a blessing and a curse in so many ways. You are creative, passionate, solving a problem for someone. BUT, you also are your sales team, your corporate cheerleader, your publicist, your brand steward. How the hell do you handle them all and effectively take your egg and hatch it into a multi-million dollar entity that you either continue to foster and build or follow the exist strategy that you, your partner and/or your board have created? These are monumental questions that are at the core of everything you think and do on a dayREAD MORE
In a bold move, iconic talk show host and social advocate Ellen DeGeneres has announced her plans to launch a new line of children's clothes through her lifestyle brand, ED. DeGeneres has joined Gap, the San Francisco based apparel retailing giant, to create the Gap Kids x ED signature line hitting stores in August. Started in 1969, Gap and it’s Gap Kids and Baby Gap branches have become extremely middle of America, selling a complete assortment of clothes, accessories and like-minded products to parents and kids. Ms. DeGeneres is a mainstream icon to women and moms for her bold stance on socialREAD MORE
As the most influential music act worldwide, Taylor Swift has become a marketing machine! Her Tour has global and regional corporate sponsors including a new deal announced today by Keds who continues to re-define itself and become a fashion forward footwear brand for women and girls. The shoe brand has been around for almost one hundred years and has become the favorite for both everyday “girls next door” and fashion icons like Ms. Swift alike. The RED Tour has seen over 1.5 million fans and is on its way to Asia. Also serving as corporate sponsor of Swift's tour is Cornetto;READ MORE
The Iconic soda brand signs up as sponsor for Florida Georgia Line's 2015 “Anything Goes Tour”! Country music act Florida Georgia Line is white hot and its front men, Tyler Hubbard and Brian Kelley are now joining Beyonce, Dale Earnhardt, Jr., Taylor Swift, Michael Jordan and 50 Cent among many other other famous stars in fronting a campaign for a beverage company that resonates with Middle America. Mt. Dew has signed on as an official sponsor for their upcoming worldwide tour set to kick off January 22 in Biloxi, Mississippi. The beverage and apparel industries have long been considered the HolyREAD MORE
The fastest growing segment of celebrity marketing campaigns is celebrity shout outs on social media platforms for companies from micro online businesses to the largest companies in the world! The rise of social media has made even the smallest of companies look like well oiled marketing machines. If you haven't caught onto this trend, you better wake up and smell the Starbucks coffee. Celebrity shout outs are constantly popping up on every social media platform! At CelebExperts we are spending a lot of time consulting our clients on the dos and don'ts of focusing budget, brand equity and time in thisREAD MORE
Here's our corporate consulting tips to properly assess a celebrity's social media usage before launching headlong into a celebrity social media campaign. I am in a very unique position based on having represented numerous high profile celebrities with large numbers of social media followers across Twitter, Instagram, Facebook, Vine, YouTube and others, while also providing corporate consulting to companies intrigued with executing social media "shout outs" with celebrities owning large aggregated fan bases. I explain to my corporate clients that just accessing someone's social media fan base in a one off kind of way isn't as powerful as truly engaging theREAD MORE
Just in case you don't know, the picture above is of my hip replacement... that went horribly wrong. March 10, 2010, I went to Brigham and Women's Hospital for what was described as a routine hip replacement. They had done thousands before. "No problem" seemed to be the quote of the day. Well, needless to say, there was a problem. The specifics of the botched surgery and who is to blame is in dispute, but what isn't in dispute is that this episode changed me and my view on winning forever. In the past, I loved pushing people around fromREAD MORE
Most companies who are thinking about hiring World Series MVP Madison Bumgarner as their corporate spokesperson are out of their minds! In the world of supply and demand, here is what I know. Madison Bumgarner's agent went to bed with a smile on his face and woke up in a panic attack! Why? Here are the 5 things you need to know: 1. Name last year's World Series MVP? Super Bowl MVP? NBA Championships MVP? Get my point? There is no long term up side to signing an athlete during the storm of popularity. I am all for a quickREAD MORE
In today's day and age, are good salespeople undervalued? We think so! My experience in 28 years of sales is that you can help someone be a serviceable earner, but only G-d almighty can create a great salesperson! That's a fact! If you are in the business of hand holding and coddling, then you will disagree with my assertion. And frankly, I don't care. HR people and sales trainers will hate this blog. Because they are compensated on developing and hiring the next generation of salespeople. They want to control the process and take credit for it. Salespeople are like a brotherhood! Like 1st responders in a businessREAD MORE