Are you dug in on influencer marketing campaigns? CelebExperts has FIVE surefire tips to ensure your campaign is a success.
Challenge: Microsoft recently launched its new Windows 8.1 platform with the preloaded “Food & Drink” app, which would be installed on new Windows products. Microsoft determined that its Windows demographic matched perfectly with that of the food and drink space. Microsoft curated a culinary experience with world-renowned chefs alongside the launch of the new app. CelebExperts was hired to secure world class celebrity chefs, publishing rights, and bloggers to help create the largest online food, drink and recipe app in the world. CelebExperts secured 18 of the most famous chefs in the world, including Wolfgang Puck, Marcus Samuelsson, and Tom Colicchio. OnceREAD MORE
If you had to pick one company that was resurrecting their brand from the sea of mediocrity to being a player in the game, who would that be? The footwear and active apparel industry is as hotly contested as the beverage or auto industry. You have mega iconic brands such as Nike, Under Armour, Ford and Chevy. You have the goliaths of the world as well. The Tesla’s and Puma. That’s right Puma! The German footwear and apparel company has long rode the coat tails of Olympic icon Usain Bolt to deliver its global message. Bolt has clearly been magicalREAD MORE
CEO Powercast features an in-depth interview with Daniel Mumby, a rock star LinkedIn mega-contributor with more than 37K followers and international expert in helping companies raise expansion money. His success secrets round out a jammed packed episode dedicated to helping businesses get to the next level using out of the box strategies that won’t break the bank. The second episode (download here) of CEO Powercast hosted by CelebExperts CEO Evan Morgenstein and Synergixx CEO Charlie Fusco covers a variety of topics this week including Evan and Charlie’s recap of Expo West, secrets to tripling your LinkedIn results, new ways toREAD MORE
Amongst one of the most influential and powerful celebrities worldwide, Oprah Winfrey just stepped up and changed celebrity endorsement deals in a way very few have times 70,000,000! Most brands and their agencies when vetting a potential alignment with a celebrity, go about many traditional means including polling, analytics, social media evaluation and many other key contributing factors. Once the noodle is run through the soup, what comes out is confirmation or rejection. You only have two choices when it comes to a celebrity. Even with a 97% recognition by consumers according to TMA and #18 ranking on a measurementREAD MORE
Tag Heuer, one of the world’s premiere time piece and watch manufacturers has added a pretty special piece to their brand ambassador program by signing the all-time great NFL quarterback, Tom Brady. Brady embodies a cool swagger of excellence and success. There is no question that Brady resembles the core consumer of Tag Heuer. More importantly, he expands their marketing presence in the U.S. where competitors such as Citizen are signing up athlete spokespeople to represent their brand including Nascar’s Matt Kenseth, NFL’s Eli Manning, Country music star Kelly Clarkson and global tennis star Victoria Azarenka. Brady joins Tag Heuer’sREAD MORE
This isn't a scientific analysis, just what is on my office white board. The type of celebrities being requested continues to be all over the place because each company has it's own corporate culture and brand identification. Although the world of hiring celebrity spokespeople tends over time to be one of copy-catting, there are still unique factors that each company and their agency weighs when deciding who can best represent the brand to a core of consumers with a predisposition to buy their products. The following are the top 5 industry categories in ascending order who are in search for a celebrityREAD MORE
Booking celebrities has been part of my business for over 20 years. Big names and small. We have booked Hilary Swank, Pele, Martha Stewart, Mario Lopez, Bethenny Frankel, Jen Selter, Venus Williams, Danny Glover, Arnold Palmer and Sir Richard Branson to name a few. As Donald Trump said, there is an "art of the deal". It starts with the 5 tips for hiring celebrities you should always consider! Tip #1: Be honest about your budget! Everyone wants the biggest, best, most famous star with the biggest social media, but that comes with a price tag. Don't be so cock sure that just becauseREAD MORE
I was reading an article this morning about actress Eva Longoria smacking the Sydney Morning Herald upside it's head for a reporters shotty journalism. The back story is that Longoria just signed a significant deal to be the #celebrity spokesperson for an eyewear chain called SpecSavers. As part of the scope of work, Longoria would share her story about needing glasses to read via social + traditional media. What transpired next is exactly why all the good journalist are dead. Unlike days past where journalistic integrity mattered and in the world of the 24/7 news cycle, if you print it or blog itREAD MORE
I find myself again at the crux of making another decision on asset allocation and the growth of my businesses. It is never an easy decision and depending on who you speak with, it comes down to the two (2) titans of new business creation: Pay per click (PPC) vs. Search Engine Optimization (SEO). Now, I can no longer claim to be a novice. I have employed social media strategists, experts, analytics freaks and people who mine the internet for choice keywords and back-links. So, I can hold my own in a conversation of geeks discussing the future Google and/orREAD MORE
I find myself again at the crux of making another decision on asset allocation and the growth of my businesses. It is never an easy decision and depending on who you speak with, it comes down to the two (2) titans of new business creation: Pay per click (PPC) vs. Search Engine Optimization (SEO). Now, I can no longer claim to be a novice. I have employed social media strategists, experts, analytics freaks and people who mine the internet for choice keywords and back-links. So, I can hold my own in a conversation of geeks discussing the future Google and/orREAD MORE
Such an interesting question. If you are a brand manager looking for an ambassador to lead your charge against the competition, gain market-share and profits, you in many cases will affix your fortunes to a celebrity. This celebrity must have a large fan base usually articulated via their social media numbers. When you review a celebrity's social media demographics for Twitter, Vine, YouTube, Instagram, Facebook, SnapChat, Periscope and others, you need to dig deeper and analyze if the celebrities you are reviewing are overexposed. Seems like an oxymoron in some regards. You want a celebrity with enormous pull from anREAD MORE
It is easy to focus on corporate entertainment events in the nation's largest cities such as New York, Chicago, Miami, Los Angeles, Boston, Dallas or Denver, but what if you are looking for a small city that will have all of the amenities, hotel space, intangibles and airport to support your corporate event? How do you define a small city? Under 2.5 million residents? Under 1 million residents? Under 500,000 residents? Or is your search for a city that has a feel more so than a number of residents? Tough questions for event planners, logistic experts and corporate communications specialist.READ MORE
Bethenny Frankel. When you hear her name, what do you think of? What is your impression of her? How do you view her portrayal on TV, in the media, on social media? If it is negative, candidly she probably doesn’t care. And rightfully so. Bethenny is building an empire and if you want to come along for the ride, get in line because SkinnyGirl products are blowing up! Yes, yes everyone knows of the SkinnyGirl line of alcoholic drinks that stormed the market and led to a massive acquisition rumor by Beam Global Spirits and Wine for what has been reportedREAD MORE
The NFL’s top celebrity athlete spokesperson adds another notch to his belt by signing a 5 year deal with the Columbus, Ohio based insurance company that is continuing to expand its investment in sports marketing significantly. Already the title sponsor of the Nationwide series in NASCAR, the company leverages its endorsement with racing’s biggest star and one of the top 5 spokespeople in all of American sports, Dale Earnhardt, Jr. Nationwide has a history of investing in multi-platform activations of its celebrity pitchmen including a full run of TV ads, print and digital assets utilized to take advantage of theREAD MORE