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Celebrity Campaigns

Inergetics, a leading supplement and vitamin manufacturer, was launching a new weight loss product called Bikini Ready and engaged CelebExperts to provide strategic talent consultation. Bikini Ready targets women 20-45 years old in two distinct demographics – post-college graduate women and moms. Inergetics provided additional guidelines for the ideal brand ambassador including: An aspirational woman An athlete who needed to be in a bikini A mom A women that competed in a sport that was considered fresh, cool and fun. The CelebExperts team started mapping out and vetting Talent options for athletes in three ‘bikini’ sports: Swimming Beach Volleyball SurfingREAD MORE
TITIN Tech is a premier manufacturer of compression weighted vests and shorts that assists in helping athletes improve their performance, as well as health and fitness for the public. TITIN Tech had over 40 spokespeople across 25 different sports. Most of them were providing no benefit to the company, and only their picture on the corporate website was being utilized. TITIN Tech was sending out free product to hundreds of potential spokespeople with no process to secure the athletes, their assets, nor ways to utilize their endorsements. CelebExperts was hired to manage existing spokespeople, weed out the ones that provided noREAD MORE
Challenge: Microsoft recently launched its new Windows 8.1 platform with the preloaded “Food & Drink” app, which would be installed on new Windows products. Microsoft determined that its Windows demographic matched perfectly with that of the food and drink space. Microsoft curated a culinary experience with world-renowned chefs alongside the launch of the new app. CelebExperts was hired to secure world class celebrity chefs, publishing rights, and bloggers to help create the largest online food, drink and recipe app in the world. CelebExperts secured 18 of the most famous chefs in the world, including Wolfgang Puck, Marcus Samuelsson, and Tom Colicchio. OnceREAD MORE
Day in and day out, your local Firefighters work hard to keep your community safe and in doing so they work up quite an appetite! Steak-umm knew that firefighters would be the perfect test group to try its new and improved meat products after recent rebranding efforts. Steak-umm challenged firefighters to use Steak-umm products to create original recipes and submit them to the “Steak-umm Firehouse Challenge.” What better way to share the 100% meat of Steak-umm products than with firefighters who give 100% every single day? Fans voted on their favorite recipes and for each vote, Steak-umm donated ten centsREAD MORE
HPL/Puresport who manufactures both powdered sports drinks and recovery products, retained CelebExperts to evaluate its pre-Olympic execution with spokesperson Olympic icon, Michael Phelps, Nastia Liukin and Aaron Peirsol. HPL was all in with Olympic athletes, was struggling to find retail distribution, and weighted heavily toward Olympic swimmers. The evaluation by CelebExperts was centered on whether or not HPL could effectively gain market share with a consumer facing line up of Olympic Gold Medalists exclusively? Analysis HPL needed help with its continuity between sales, marketing and branding. The Celebrity athlete spokespeople were infrequently asked to use their social media (Michael PhelpsREAD MORE
social media stars
How To Utilize Social Media Stars in the New Digital Age We get 3-5 new account leads every day. Usually from emerging companies contacting us to help execute a social media influencer campaign with social media stars. They are looking for someone with a large follower base in a certain demographic. Their goal is to influence their follower base to be consumers of the contract company’s product or services. The vast array of products range from supplements to skincare, from inflatable swans to haircare, from jewelry to healthy home delivered meal choices, from activewear to energy bars and on and onREAD MORE
footwear and apparel marketing
If you had to pick one company that was resurrecting their brand from the sea of mediocrity to being a player in the game, who would that be? The footwear and active apparel industry is as hotly contested as the beverage or auto industry. You have mega iconic brands such as Nike, Under Armour, Ford and Chevy. You have the goliaths of the world as well. The Tesla’s and Puma.   That’s right Puma! The German footwear and apparel company has long rode the coat tails of Olympic icon Usain Bolt to deliver its global message. Bolt has clearly been magicalREAD MORE
Amongst one of the most influential and powerful celebrities worldwide, Oprah Winfrey just stepped up and changed celebrity endorsement deals in a way very few have times 70,000,000! Most brands and their agencies when vetting a potential alignment with a celebrity, go about many traditional means including polling, analytics, social media evaluation and many other key contributing factors. Once the noodle is run through the soup, what comes out is confirmation or rejection. You only have two choices when it comes to a celebrity. Even with a 97% recognition by consumers according to TMA and #18 ranking on a measurementREAD MORE
Tag Heuer, one of the world’s premiere time piece and watch manufacturers has added a pretty special piece to their brand ambassador program by signing the all-time great NFL quarterback, Tom Brady. Brady embodies a cool swagger of excellence and success. There is no question that Brady resembles the core consumer of Tag Heuer. More importantly, he expands their marketing presence in the U.S. where competitors such as Citizen are signing up athlete spokespeople to represent their brand including Nascar’s Matt Kenseth, NFL’s Eli Manning, Country music star Kelly Clarkson and global tennis star Victoria Azarenka. Brady joins Tag Heuer’sREAD MORE
I was reading an article this morning about actress Eva Longoria smacking the Sydney Morning Herald upside it's head for a reporters shotty journalism. The back story is that Longoria just signed a significant deal to be the #celebrity spokesperson for an eyewear chain called SpecSavers. As part of the scope of work, Longoria would share her story about needing glasses to read via social + traditional media. What transpired next is exactly why all the good journalist are dead. Unlike days past where journalistic integrity mattered and in the world of the 24/7 news cycle, if you print it or blog itREAD MORE
Bethenny Frankel. When you hear her name, what do you think of? What is your impression of her? How do you view her portrayal on TV, in the media, on social media? If it is negative, candidly she probably doesn’t care. And rightfully so. Bethenny is building an empire and if you want to come along for the ride, get in line because SkinnyGirl products are blowing up! Yes, yes everyone knows of the SkinnyGirl line of alcoholic drinks that stormed the market and led to a massive acquisition rumor by Beam Global Spirits and Wine for what has been reportedREAD MORE
The NFL’s top celebrity athlete spokesperson adds another notch to his belt by signing a 5 year deal with the Columbus, Ohio based insurance company that is continuing to expand its investment in sports marketing significantly. Already the title sponsor of the Nationwide series in NASCAR, the company leverages its endorsement with racing’s biggest star and one of the top 5 spokespeople in all of American sports, Dale Earnhardt, Jr. Nationwide has a history of investing in multi-platform activations of its celebrity pitchmen including a full run of TV ads, print and digital assets utilized to take advantage of theREAD MORE
    In a bold move, iconic talk show host and social advocate Ellen DeGeneres has announced her plans to launch a new line of children's clothes through her lifestyle brand, ED. DeGeneres has joined Gap, the San Francisco based apparel retailing giant, to create the Gap Kids x ED signature line hitting stores in August. Started in 1969, Gap and it’s Gap Kids and Baby Gap branches have become extremely middle of America, selling a complete assortment of clothes, accessories and like-minded products to parents and kids. Ms. DeGeneres is a mainstream icon to women and moms for her bold stance on socialREAD MORE
As the most influential music act worldwide, Taylor Swift has become a marketing machine!  Her Tour has global and regional corporate sponsors including a new deal announced today by Keds who continues to re-define itself and become a fashion forward footwear brand for women and girls. The shoe brand has been around for almost one hundred years and has become the favorite for both everyday “girls next door” and fashion icons like Ms. Swift alike.  The RED Tour has seen over 1.5 million fans and is on its way to Asia. Also serving as corporate sponsor of Swift's tour is Cornetto;READ MORE
The Iconic soda brand signs up as sponsor for Florida Georgia Line's 2015 “Anything Goes Tour”! Country music act Florida Georgia Line is white hot and its front men, Tyler Hubbard and Brian Kelley are now joining Beyonce, Dale Earnhardt, Jr., Taylor Swift, Michael Jordan and 50 Cent among many other other famous stars in fronting a campaign for a beverage company that resonates with Middle America. Mt. Dew has signed on as an official sponsor for their upcoming worldwide tour set to kick off January 22 in Biloxi, Mississippi. The beverage and apparel industries have long been considered the HolyREAD MORE