BlendJet x Jen Selter, Celebrity Equity Deal
- CE developed a robust campaign to make the most out of bringing on one of the top influencers in the world at that time
- BlendJet acquired Jen Selter with a following of 40 million+ to raise brand awareness and revenue
- From developing creative, securing media and handling in-person activations at events like FitExpo and beyond, Jen became the face of BlendJet
- Jen became a conduit to building a micro influencer campaign and social selling beyond any affiliate program
