Smithfield Foods Inc. X The Food Renegades #goodfoodchallenge

• With COVID underway and the need for digital content, Smithfield enlisted The Food Renegades and CE to create their first ever TikTok launch.

• Knowing the world was in a difficult place, the campaign focused on doing good and donating meals for Feeding America.

• Every video entry into the #goodfoodchallenge was a meal for someone in need
• It was so successful that the brands decided to unveil a second campaign which took place in August of 2020 and another in the winter.

Results:

• The #goodfoodchallenge led to over 41,000 tuning into a live TikTok event
• 10 Million hashtag views and 10 million meals were donated to those in need
• 1.3 Million views on a one-post per creator campaign