Captain Sandy X Chips Ahoy

  • 160 Views
  • To celebrate Chips Ahoy  60th Birthday, Mondelez decided to completely shift from television ads to digital media
  • With a goal of engaging with Gen. Z, Chips Ahoy organized a 3 day birthday celebration with Chips Ahoy on a Chips Ahoy themed yacht.
  • Captain Sandy ‘christened’ the Yacht prior to hitting the seas to celebrate and created content for her socials as well as Chips Ahoy social media.

Results:

  • Over 1.1 billion impressions and pickup from 18+ news outlets
  • Incredible engagement with Gen. Z and Millenials across social media
  • Content for Chips Ahoy to help build their presence on Social Media