How to Build a 2028 Olympics Experiential Marketing Program—and Why CelebExperts Is Your Secret Weapon

The 2028 Summer Olympics in Los Angeles present a once-in-a-generation opportunity for brands to connect with global audiences through sport, culture, innovation, and purpose. Experiential marketing during the Olympics can deliver unforgettable moments, emotional resonance, and massive media reach—if done right.

In this post, we’ll explore how brands can create powerful consumer-facing Olympic activations, how CelebExperts can lead that strategy, and why high-profile Olympic athletes are key to amplifying success.

Why the 2028 Olympics Are a Game-Changer for Experiential Marketing

The LA 2028 Games will bring millions of fans, media, and influencers to the heart of the entertainment capital. For brands, this means:

• Unmatched global visibility

• Direct access to diverse, engaged audiences

• Powerful cultural relevance through sport and purpose-driven storytelling

But with great opportunity comes great competition. Early planning, strategic execution, and athlete partnerships are essential to winning Olympic mindshare.

Step 1: Start With a Strategic Vision

Successful Olympic activations begin with clarity and alignment. Brands must define:

• Campaign goals: Awareness? Engagement? Sales? Community impact?

• Activation type: Official sponsor or parallel (non-sponsor) campaign?

• Target audience: Global consumers? U.S. youth? Health-conscious women? Sports superfans?

Your strategy should align with brand purpose, audience interests, and the Olympic spirit.

Step 2: Build the Experience

Your 2028 Olympics experiential program could include:

• Brand villages & pop-up activations near Olympic venues

• Athlete meet & greets, demos, or live sport challenges

• Content creation studios for fan-generated and branded social media

• Watch parties, VIP lounges, and influencer-hosted events

• Wellness and fitness experiences tied to product showcases

• AR/VR integrations and interactive mobile extensions

Think hybrid: blend in-person excitement with digital scale.

Step 3: Plan Early (As in Now)

Brands serious about the Olympics need to move early:

• Secure talent 2–3 years ahead to lock in rising stars and legends

• Book venues and apply for permits well in advance—especially in LA

• Start negotiations for athlete licensing, NIL rights, and brand integrations ASAP

How CelebExperts Can Help Build Your 2028 Olympics Campaign

CelebExperts is a leading consultancy specializing in celebrity partnerships, athlete activations, and experiential marketing. For Olympic-aligned campaigns, we offer end-to-end support:

1. Athlete & Celebrity Sourcing

We identify and negotiate with top-tier Olympians, Paralympians, and rising stars who align with your brand’s voice, values, and audience. Whether you need a household name or an inspiring underdog, we’ll find the perfect fit.

2. Campaign Strategy & Execution

We design 360-degree campaigns that combine storytelling, in-person events, and cross-platform content. From pitch decks to logistics to post-event measurement, we manage it all.

3. Contracting & Talent Management

Let us handle:

• Appearance fees and contracts

• Licensing of name, image, and likeness (NIL)

• Travel, scheduling, and on-site coordination

• Social media deliverables and usage rights

4. Measurement & ROI Optimization

We help brands track KPIs such as:

• On-site engagement

• Social impressions and earned media

• Fan acquisition and lead generation

• Post-Games brand lift

We also create longer-term impact strategies, extending relevance before and after the Games.

Should You Include Olympic Athletes? Absolutely.

Olympians bring credibility, emotion, and universal appeal. Their stories inspire, and their influence builds trust. Whether you’re targeting fitness enthusiasts, families, or Gen Z sports fans, Olympic athletes elevate your message.

Top Current Olympic Stars to Consider for 2028 Campaigns:

• Simone Biles – Gymnastics icon, mental health advocate, global inspiration

• Katie Ledecky – Dominant swimmer, known for perseverance and education advocacy

• Noah Lyles – Track and field phenom with charisma and a strong Gen Z following

• Sunisa Lee – Gold medalist with cultural resonance and a powerful college-athlete journey

• Sha’Carri Richardson – Sprinting sensation with bold style and social media power

• Sydney McLaughlin-Levrone – Record-breaking hurdler, lifestyle and faith-focused

• Athing Mu – Middle-distance runner with a relatable, humble rise to the top

Legendary Former Olympians Who Still Resonate:

• Michael Phelps – Most decorated Olympian ever, a wellness and mental health advocate

• Aly Raisman – Gymnast and voice for athlete safety, empowerment, and mental health

• Apolo Ohno – Winter Olympian, entrepreneur, and motivational speaker

• Carl Lewis – Track legend and NCAA coach, great for youth inspiration

• Mark Spitz – Original Olympic icon, relevant for historical and luxury tie-ins

• Jackie Joyner-Kersee – One of the greatest female athletes in history

• Dara Torres – 12-time medalist who proved age is no barrier to greatness

• Magic Johnson – Dream Team gold medalist and business icon

Sample Experiential Ideas for LA 2028

Go for Gold with CelebExperts

The 2028 Olympics in Los Angeles offer an unparalleled opportunity to build lasting brand equity through world-class experiences. But with the spotlight comes pressure—to stand out, to connect authentically, and to deliver real ROI.

That’s where CelebExperts comes in.

From athlete sourcing and campaign strategy to contract negotiations and on-site execution, we turn Olympic moments into lasting consumer connections. Whether you’re a global brand or a disruptive challenger, we’ll help you create a legacy that lives beyond the Games.

Let’s build your Olympic vision together.

To discuss a custom strategy for your 2028 Olympics campaign, please contact