Reality TV Stars Who Can Skyrocket Your Brand in 2025 (And How They Deliver ROI)

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In today’s influencer-driven marketplace, reality TV personalities have become powerful partners for brands aiming to enhance visibility, boost engagement, and drive sales. With loyal fan bases, strong niche appeal, and highly active social platforms, these stars offer brands an authentic and effective way to connect with consumers.

This guide highlights a curated group of U.S.-based reality TV stars who can help brands grow in 2025—along with insight into how each can deliver a strong return on investment through strategic collaborations.

Reality TV Stars for Brand Partnerships

  • Chrishell Stause
    Best known for her roles on “Selling Sunset” and “The Traitors,” Chrishell is a trusted real estate and lifestyle expert. Brands can benefit from her media reach to promote home decor, fashion, or luxury services.
  • Garcelle Beauvais
    As a respected actress and cast member of “The Real Housewives of Beverly Hills,” Garcelle offers wide demographic appeal. She’s ideal for beauty, skincare, and socially conscious campaigns.
  • Parvati Shallow
    A “Survivor” legend and strategic thinker, Parvati brings value to wellness and self-development brands. Her strong storytelling makes her a compelling ambassador for purpose-driven campaigns.
  • Tiffany Pollard
    A cultural icon known for “House of Villains” and “College Hill,” Tiffany is perfect for bold lifestyle and fashion partnerships. Her viral personality is a major asset for buzzworthy social campaigns.
  • Nyle DiMarco
    A model, actor, and activist, Nyle uses his platform to promote accessibility and inclusion. Brands committed to diversity can collaborate with him on campaigns centered around education, tech, and personal care.
  • Alex Warren
    Rising to fame through social platforms and reality series like “Hype House,” Alex connects with a Gen Z audience. He’s a go-to partner for consumer electronics, apparel, or lifestyle brands targeting younger markets.
  • Miranda McWhorter
    Featured on “The Secret Lives of Mormon Wives,” Miranda shares a relatable and authentic presence. Brands focused on parenting, wellness, or personal development can benefit from her credibility.
  • Taylor Frankie Paul
    Known for her unfiltered storytelling, Taylor draws attention and engagement. She fits well with bold or controversial campaigns that lean into real-life challenges and transformation.
  • Dakota Mortensen
    Also from “The Secret Lives of Mormon Wives,” Dakota brings a supportive partner image with growing social influence. He is well-suited for family products and relationship-focused content.
  • Jessi Ngatikaura
    Jessi’s creative energy and passion for self-expression make her an ideal partner for artistic, DIY, or beauty brands. Her content is often centered around authenticity and transformation.
  • Layla Taylor
    As a single mother with a powerful personal story, Layla is a great fit for brands supporting parenthood, empowerment, and financial independence.
  • Whitney Leavitt
    Whitney blends modern family values with personal growth, making her a natural partner for relationship, health, and lifestyle products.
  • Mayci Neeley
    Mayci shares her experience with motherhood and fertility openly, providing a platform for brands in maternity care, fertility treatment, and early parenting.
  • Jace Terry
    Navigating modern relationships and family life, Jace brings a balanced and engaging male perspective. He’s an asset for campaigns targeting couples or parents.

Additional Reality Stars to Supercharge Your Brand

  • Ariana Madix
    From television and Broadway to publishing, Ariana connects with a lifestyle-driven audience. She’s an excellent choice for food and beverage, fashion, and entertainment promotions.
  • Ilona Maher
    As an Olympic rugby player and advocate for body positivity, Ilona is ideal for campaigns focused on fitness, inclusivity, and empowerment.
  • Khloé Kardashian
    With a massive following and strong ties to wellness and fashion, Khloé is a powerhouse partner for fitness, beauty, and clothing lines—especially through her brand, Good American.
  • JoJo Siwa
    JoJo’s strong influence among children and teens makes her a perfect fit for brands in toys, apparel, education, and entertainment.
  • Dwayne “The Rock” Johnson
    As a widely respected entrepreneur and athlete, Dwayne brings high engagement and trust. Brands in fitness, personal care, beverages, and motivational spaces benefit from his influence.
  • Scott Disick
    Known for his luxury lifestyle and design ventures, Scott aligns well with high-end fashion, home decor, and exclusive product launches.
  • Nene Leakes
    Nene’s bold personality and loyal fan base make her a compelling choice for beauty, fashion, and unfiltered lifestyle campaigns.
  • Tarek El Moussa
    A real estate expert and renovation specialist, Tarek is a strong partner for home improvement, real estate tech, and interior design products.
  • Randy Jackson
    A music industry veteran, Randy brings credibility and reach for brands tied to music, entertainment, and talent development.
  • Kandi Burruss
    Kandi is an entrepreneur, singer, and television personality. She adds value to brands across beauty, entertainment, and small business sectors.
  • Nicole “Snooki” Polizzi
    A nostalgic favorite with modern mom appeal, Snooki’s platform is great for lifestyle, party, and parenting brands.

How Brands Benefit from Reality Star Partnerships

  • Audience Alignment
    Each star connects with a specific audience segment, allowing brands to target demographics with precision—whether it’s Gen Z, new parents, or luxury shoppers.
  • Built-In Trust
    Audiences often trust reality stars more than traditional celebrities, especially when content feels personal and unscripted.
  • High Engagement
    With active social platforms and loyal followings, these personalities deliver high engagement across video, social posts, and branded content.
  • Creative Collaboration
    Reality stars excel at storytelling. Campaigns become more dynamic through interviews, tutorials, behind-the-scenes content, and personal endorsements.
  • Event Integration
    From product launches to livestreams and red-carpet appearances, these stars can amplify event marketing and create viral moments.

Reality TV stars aren’t just entertainment figures—they’re effective brand ambassadors with the power to inspire trust and spark conversation. Whether your goal is to break into a niche market, increase social traction, or grow long-term customer loyalty, aligning with the right personality can be a game-changer.

Need help choosing the right reality star for your brand? Contact to explore the data and strategy behind influencer partnerships that convert.