Josh Duhamel Pepsi

Diet Pepsi And Josh Duhamel Bring Back Fun

josh-duhamel-pepsi

This summer, Diet Pepsi drinkers in Southern California had the enviable opportunity to have as their cash register check out person celebrity and tv/movie star, Josh Duhamel be at the checkout counter asking to share your Diet Pepsi.  Unsuspecting shoppers in the greater Los Angeles ADI in July had a chance to be surprised by Duhamel checking them out.  The video associated is hysterical and it illustrates just what the brand, Diet Pepsi wanted a differentiation from its big brother, Pepsi and also Diet Coke.

The Pepsi brand has a long history of signing celebrities  and athletes.  Pepsi has Beyonce and recently signed MLB All-Star, NY Yankee Robinson Cano.  But this is much newer and fresher execution for the Diet Pepsi brand.    The video capturing fans reactions is truly inspired social media and should draw a lot of views.   Pepsico as a company has the experience and the financial ability to secure any celebrity.  Josh Duhamel with his high profile marriage to Black Eyed Pea’s lead singer, Fergie is a great fit.  Women love him and he is believable.  Additionally you see his sense of humor which is always a plus in this world of over managed and under delivered celebrity endorsements!

New video of Hollywood star, Josh Duhamel shocks shoppers in July as retail employee!