Interesting question. As I read Publicis’ CEO Maurice Levy’s comments about two infamous selfies, The Oscars and Ellen DeGeneres and The White House with President Obama and Boston Red Sox playerRead More
How do you know when it’s time to utilize a Celebrity as your spokesperson? I am asked this question all the time. This and “how much”? CelebExperts deals with micro businessesRead More
Whether it was The Yankee Clipper Joe Dimaggio for Mr. Coffee, Sally Fields for Boniva or Jennifer Hudson for Weight Watchers, all celebrity endorsements are made to end, eventually. WeightRead More
Express, long thought of as one of America’s most mainstream apparel retailers has changed course and signed their first celebrity spokesperson in over a decade, supermodel Kate Upton! Upton whoRead More
I am constantly asked by media, companies and friends… Who are the real winners and losers of the Sochi 2014 Olympic Games? And ultimately everyone wants to know: what isRead More
In the world of 24/7 PC media, Celebrity Chef Paula Deen stepped herself into a cave that most felt she would never get out of. Well, that is excluding theRead More
Day in and day out, your local Firefighters work hard to keep your community safe and in doing so they work up quite an appetite! Steak-umm knew that firefighters wouldRead More
It’s never too late in the ever changing world of budgets to secure a celebrity spokesperson for an upcoming campaign. What has changed since the Economy tanked in 2007/2008 isRead More
It’s the turn of a new year and with it brings lots of resolutions including maybe one of the most common, to lose weight. The gym can bring about allRead More