Ho Ho Ho, Oh No! Yep, its that time again! You or your client or you outside agency is scouring the earth for the perfect fit, the most authentic, theRead More
The Summer is usually so slow for most talent acquisition agencies. Just not this Summer. Between the Olympics, social media stars gone wild and every beauty and health brand dyingRead More
If you had to pick one company that was resurrecting their brand from the sea of mediocrity to being a player in the game, who would that be? The footwearRead More
Now that I have enjoyed some time away from the smoke filled casinos, long taxi lines and never ending bad blue blazers of CES 2016, I felt I needed toRead More
In 1995, when I started my first agency the concept of direct response marketing was really pigeon-holed to infomercials. Short or long form, infomercials from either the As Seen On TVRead More
Amongst one of the most influential and powerful celebrities worldwide, Oprah Winfrey just stepped up and changed celebrity endorsement deals in a way very few have times 70,000,000! Most brandsRead More
This isn't a scientific analysis, just what is on my office white board. The type of celebrities being requested continues to be all over the place because each company has it's ownRead More
Booking celebrities has been part of my business for over 20 years. Big names and small. We have booked Hilary Swank, Pele, Martha Stewart, Mario Lopez, Bethenny Frankel, Jen Selter,Read More
Such an interesting question. If you are a brand manager looking for an ambassador to lead your charge against the competition, gain market-share and profits, you in many cases willRead More
The 2015 Consumer Electronics Show was a small glimpse into the strategies of celebrity marketing for companies in 2015. Hard to believe another Consumer Electronics Show has come and gone. SoRead More
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