Celebrity Campaigns

Don't believe me that golf is in the tank? Want proof to chew on while you are practicing your back swing! Early this month sporting goods giant Adidas Group said it planned to divest its TaylorMade unit, one of the largest makers of golf clubs, to focus on its stronger shoe and apparel lines. Um, can anyone say "jumping ship"? The U.S. golf equipment market last year totaled $2.55 billion, a 3% drop from $2.62 billion three years earlier, according to the research firm Golf Datatech. Why is the business of golf doing a nose dive? OK, so Tiger WoodREAD MORE

I spend 5 hours a day on Linkedin! OK, I said it and I am not afraid of what others think. LinkedIn has become the best co-worker I have ever employed. LinkedIn is never late, never talks back, is full of useful ideas and ultimately, I make money with Linkedin all the time. Many people suffer through LinkedIn and the numerous requests that come along with it. Some people utilize LinkedIn just for hiring interns and employees. While others utilize Linkedin to stay connected to former colleagues and college friends. The following are 5 Tips on how I utilize LinkedinREAD MORE

Top business podcast reveals tips for hiring dedicated employees and NuStep Sales & Marketing VP Steve Sarns talks transforming a family business into big business. CEO Powercast co-hosts Charlie Fusco and Evan Morgenstein cut loose in the latest episode of their new business podcast, CEO Powercast, available via http://www.ceopowercast.podbean.com and iTunes. This week, they give away tips for hiring dedicated employees and argue the impact of Puma’s latest hire in celebrity spokespeople Rihanna and Kylie Jenner. The duo also shares which songs they use to motivate employees around the office! NuStep Sales and Marketing Vice President Steve Sarns was interviewed forREAD MORE

If you had to pick one company that was resurrecting their brand from the sea of mediocrity to being a player in the game, who would that be? The footwear and active apparel industry is as hotly contested as the beverage or auto industry. You have mega iconic brands such as Nike, Under Armour, Ford and Chevy. You have the goliaths of the world as well. The Tesla’s and Puma.   That’s right Puma! The German footwear and apparel company has long rode the coat tails of Olympic icon Usain Bolt to deliver its global message. Bolt has clearly been magicalREAD MORE

I have worked with Olympic athletes since 1997. That is 19 years of some of the best memories of my life. Yes, I have worked or met with all types of sports icons including Richard Petty, Chris Evert, Venus Williams, Cal Ripken, Bruce Smith, Tom Seaver, Walt Frazier, Magic Johnson, Jack Nicklaus and many others. And all of them are incredible athletes and people in their own rights. But I will tell you what, for the shear dedication of a lifetime to an event that might just last one day, I will take an Olympic athlete every day of theREAD MORE

I am not sure when was the first time I actually downloaded a podcast but I assure you, it wasn't all that long ago. I found myself intrigued by the self creation of many podcasters' downloadable brands. When you go to the iTunes store or podbean.com, you find some really well produced shows podcasting on every aspect of the human condition. My company put out a press release about utilizing celebrities and small business several weeks ago. I was contacted by the founder of Monday Morning Radio about being on his podcast. I have been interviewed by the NY Times, Sports Illustrated,READ MORE

CEO Powercast co-hosts Evan Morgenstein & Charlie Fusco share their secrets for building a personal brand on LinkedIn and interview UGG footwear visionary Brian Smith discussing how Pink Floyd and following his passion helped in the uphill battle of building an iconic brand. Episode 3 of CEO Powercast, a business podcast built to empower entrepreneurs, is available now via http://www.ceopowercast.podbean.com. The latest episode in the new podcast series features an exclusive interview with UGG Australia Founder and Motivational Speaker Brian Smith and covers topics such as building a personal brand in LinkedIn, the concept of “businessman overload”, and the cruxREAD MORE

CEO Powercast features an in-depth interview with Daniel Mumby, a rock star LinkedIn mega-contributor with more than 37K followers and international expert in helping companies raise expansion money. His success secrets round out a jammed packed episode dedicated to helping businesses get to the next level using out of the box strategies that won’t break the bank. The second episode (download here) of CEO Powercast hosted by CelebExperts CEO Evan Morgenstein and Synergixx CEO Charlie Fusco covers a variety of topics this week including Evan and Charlie’s recap of Expo West, secrets to tripling your LinkedIn results, new ways toREAD MORE

CelebExperts’ new business podcast CEO Powercast will host MISSION Athletecare’s Josh Shaw in an exclusive interview available now! CelebExperts CEO Evan Morgenstein and Synergixx CEO Charlie Fusco will interview MISSION Athletecare Founder & CEO Josh Shaw in the premiere episode of their new business podcast, CEO Powercast, available now at http://www.powercast.podbean.com. Shaw, who announced a $35 million growth in capital funding in early 2015, was a finalist for the EY Entrepreneur of the Year Award last year. “I've worked with Josh for 8+ years,” said Morgenstein. “He embodies all the elements that drew me to being an entrepreneur and CEO. Josh isREAD MORE

CelebExperts CEO Evan Morgenstein has announced the launch of a new weekly podcast series, CEO Powercast, premiering Wednesday, March 9, 2016. Each week, Morgenstein will be joined by business partner and successful entrepreneur Charlie Fusco as well as an array of iconic CEO's, leaders, visionaries and entrepreneurs who will share insights and compelling stories weighing the risks and rewards of entrepreneurship. From maintaining a positive lifestyle outside of the office to marketing strategies that drive ROI, the CEO Powercast provides something everyone can take with them. Morgenstein and Fusco have created an interactive social business platform for any businessperson lookingREAD MORE

In fact, the timing couldn't be better! We are 6 months from lighting the torch in Rio 2016 and this Olympic Games may be one of the most visually stunning games in recent history. The backdrop of the South American behemoth, Brazil and the glorious city of Rio will juxtapose the Olympics in a glow that few cities have. All Olympic Games have their challenges whether it is the purity of the water or the conflict with the host country's citizens wondering if the money to build stadiums couldn't be better spent on social programs? All very valid questions butREAD MORE

One of the most frequent questions I get from corporate clients is when should I engage a social media influencer? It doesn't even have to be a "celebrity" influencer, but just someone with a significant number of followers. Enough followers, that it moves you to engage their audience. Social media influence is a form of advertising, branding, PR and potentially sales all wrapped up in one. But it is also unique in the sense that there is very little data that would compel you to utilize this vehicle, yet the potential is so great it is like a drug andREAD MORE

I have been a full-time entrepreneur since 1996! That is remarkable since I am not sure I really even thought about it until I had this epiphany that working for my current employer was a waste of my time. A dead end job going nowhere fast. Like so many of you out there, I had more self doubt than answers, more fear than common sense. Being an entrepreneur is a lonely road, at least at the beginning. Even if you come from 2 generations of self employed family members as I did, they tend not to understand what you areREAD MORE

All I can say is the last two weeks have been insane with requests from companies and brands to hire NFL players both current and retired to use their social media to impact their fan base! Some clients of CelebExperts have gorgeous video content that they want seen by the maximum number of consumers. Some want the athlete to create their own picture or video content to engage their fanbase. The Super Bowl advertisement requests are coming in from start-ups to some of the biggest companies in the world. Retailers, sports drinks, seasonal marketers, massive CPG's and the list goesREAD MORE

  Social media and influencers. They go together like green eggs and ham or oysters on the half shell. Another wards, a perfect fit! As I analyze the last three months of calls I have been on with very well intentioned, dedicated professionals trying to squeeze success from a flawed system, it got me thinking. It was time for someone to put together the Social Media Influencer GPS program. There is just too much gray matter out there. Too many snake oil salesman. Too few people that understand how to build a program and not just aggregate influencer's followers asREAD MORE