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News

Social Media and New Years Resolutions: How Influencer Campaigns can be Built for Renewed Success
With Being more Healthy being a dominant New Years’ resolution, influencers have the unique opportunity to expand their campaigns throughout the year.  With 2021 coming to a close, people have created various New Years’ resolutions pertaining to being healthy. Whether that means eating healthier, participating in intermittent fasting, or working out more, brands are looking for a way to distinguish themselves from their competitors in getting consumers to choose their products. As occurred in 2021, brands will continue to recognize the high engagement as well as brand awareness that can be raised when promoting their products through social media campaigns,READ MORE
IN THE NEWS: Creators turn to public shaming to seek compensation from brands they say don’t credit them
CEO Evan Morgenstein featured in NBC News article by Morgan Sung. The tide is turning in favor of creator pay, but is calling out brands for using allegedly plagiarized work actually helpful? Designer Cecelia Monge found herself in a spat with Converse after she accused the shoe brand of using her designs, which she submitted in 2019, in its national park collection. “I don’t think it’s a coincidence, and it’s kind of just unfortunate when larger companies ‘borrow’ from smaller designers,” Monge said in May in a TikTok video, which amassed 22.8 million views. Converse denied the accusations in a comment on aREAD MORE
Christina Brennan Takes Over Helm as President of CelebExperts and The Digital Renegades
The one-time former inside salesperson for the NY Yankees has become one of the youngest Presidents in influencer marketing at only 26 years old. The Syracuse University graduate previously interned for CelebExperts and Founder and CEO Evan Morgenstein's sports marketing agency PMG Sports. Morgenstein always saw something special in Brennan, tapping her to be VP of Business Development in 2018 at only 22 years old. Six weeks in, Brennan closed her first of many industry altering deals. She created both an endorsement and partnership with equity for the company's longtime client social media star, Jen Selter, 40 million followers, and BlendJet, the #1 brand forREAD MORE
Jack Mancuso creates Wild Cherry Pepsi Wings in partnership with Pepsi
Fortune 500 mega-company Pepsi tapped Digital Renegade star, Chef Jack Mancuso, to create a specialty dish for National Chicken Wing Day. Chef Cuso, originally from Buffalo, New York, was a natural fit for this partnership, crafting a unique and unlikely flavor combination using a bottle of Cherry Pepsi to compliment his home town's claim to fame, buffalo sauce. Growing up living in New York, Jack Mancuso loved buffalo chicken wings, as most Americans do. Wings have always been known as the perfect food for hanging out with your friends and watching sports, which is timely as football season is rightREAD MORE
#FitTok is looking to you to be the next healthy summer sip. While the rest of TikTok experiments with mustard on watermelon and get their fill of pasta chips for the summer, there's an entire side of TikTok that is constantly creating wonderful healthy food and beverages. FitTok is taking the world of summer drinks by storm. For drink brands across the world, this is a crossroads: hop on board, or be left behind. Brands from coconut milk to club soda can find their rightful place in a refreshing summer drink with our personable and creative health & fitness influencers.READ MORE
Social Media Influence, What is the New Reality Post Pandemic for Creators and Brands?
Wow, what an insane and completely unexpected implosion the pandemic has been in the world of social media influence. Prior to the pandemic, social media was part of the marketing mix for most brands, from start-ups to the top 5 brands in each industry. With the total collapse of the retail infrastructure as we knew it, and the majority of the population being quarantined in one way or another, direct to consumer (D2C) became everyone’s go to. And with this paradigm shift, so did the valuation of content creators and how they had massive influence over their followers.  This influenceREAD MORE
More than 7 years ago, many people told me that I was crazy signing Instagram model/fitness star Jen Selter. She was a "flash in the pan", "no substance", "what's wrong with social media", and "the butt girl". I heard all the naysayers. All the doubters. This was at the infancy of Instagram really. But, I heard a voice. It was in my head. And what I kept hearing was that Jen wasn't a problem, she was the transition from a very stale platform in Facebook for older women and the echo chamber of Twitter. While most brands were trying toREAD MORE
SACRAMENTO, Calif., Dec. 16, 2020 /PRNewswire/ -- Rä Foods LLC Wild About Sprouts™, a fresh sprouts produce company and Ilana Muhlstein, a celebrity dietitian are teaching consumers how easy it can be to add nutrition, flavor, crunch and color to all your eating occasions this holiday season.   "Wild About Sprouts™ is on a mission to reach consumers across the country with fresh, living, safe, healthy, flavorful sprouts and to show them how to use these tiny plants in everyday eating occasions," said Dan Sholl, General Manager, Wild About Sprouts™.  "In order to do this, we partnered with an expert on nutrition, Ilana Muhlstein, to helpREAD MORE
Food Renegades Meat the World, One Bite at a Time WASHINGTON, Dec. 16, 2020 /PRNewswire/ -- As the rest of the world completes another trip around the sun, The North American Meat Institute (NAMI), a contractor to the Beef Checkoff, will be taking consumers' taste buds on a trip around the world.  There's no need to book tickets or pack a suitcase for this excursion.  From the holidays to the end of January, this virtual TikTok adventure will celebrate favorite prepared beef dishes from around the world. To facilitate this culinary journey, the Meat Institute is partnering with The Food Renegades aREAD MORE
10+ times a day I get an email, DM or notice from one of my clients about an "opportunity" from a brand that wants to test their account. That is code for, can you sell their product(s), services, etc. This is so common in the market-place at this point 99.9% of all deals are based and judged on an influencer's ability to sell. The days of utilizing influencers for branding (which candidly makes more sense) is over! This is mostly done through conduits like agencies, but many times it is done directly by the social media department of the brand.READ MORE
For years, it took every ounce of willpower I had not to steal Amanda’s lunch. Amanda (Meixner) Rocchio, better known to the Internet as the healthy influencer @MeowMeix, and I worked in the same department and shared an office fridge. And, every day, I’d open the fridge to grab my boring chicken and broccoli, and there was one of Rocchio’s jewel-toned Mason jar salads. Rainbow layers of healthy goodness just mocking my lunch. Because, as Rocchio has shown through countless food charts that have grown her account to a whopping 1.4 million followers, healthy eating doesn’t have to be boring.READ MORE
Meet the social media celebrities who each earned more than $1 million posting short videos on the app that President Trump loves to hate. Shortly after President Trump threatened to ban TikTok last weekend, 19-year-old Addison Rae Easterling did what she does best. She posted a short-form video imagining her life without the wildly popular social media app: She’d return to LSU, where she started out as a freshman last year studying broadcast journalism. But Easterling isn’t just one of the millions of TikTok teens who post goofy dance videos on the Chinese-owned platform for fun. She is its top-earningREAD MORE
The Pop Culture Icon, father and America’s foremost voice for entertainment and celebrity commentary signs on with the social media influencer marketing agency Perez’s audience is women that love their families. They love life. They love to shop online. They shop at supermarkets. We plan on giving them a lot to consider including some of Perez’s own products” — Evan Morgenstein LOS ANGELES, CALIFORNIA, UNITED STATES, August 6, 2020 /EINPresswire.com/ -- Hilton will be joining some of the most well respected creators in lifestyle, food, fitness, nutrition and beauty. Hilton, who started 16+ years ago, is the most respected personality in the genreREAD MORE
National Hot Dog and Sausage Council and Beef Checkoff Teamed with Food Renegades to Celebrate National Hot Dog Month WASHINGTON, Aug. 5, 2020 /PRNewswire/ -- July's National Hot Dog Month may be over, but millions are still relishing the delicious beef hot dog recipes developed by the Food Renegades, a division of The Digital Renegades a digital marketing agency and a chef alliance on TikTok, in partnership with the National Hot Dog and Sausage Council (NHDSC) and Beef Checkoff. The 40 unique recipes and fun facts about hot dogs, shared on TikTok each #WienerWednesday in July, were viewed more than 27 million times, generatingREAD MORE
The Twenty-Five year old engineer and sports fanatic is making his mark on the world of grilling and BBQ through his enormous social media community. Jack is a bad ass. If that’s not what you want, there are tons of chefs that cook like the queen’s servants. That’s just not Jack.” — Evan Morgenstein NEW YORK, NEW YORK, UNITED STATES, August 5, 2020 /EINPresswire.com/ -- Mancuso, a graduate of Bioresource and Agricultural Engineering at California Polytechnic State University in San Luis Obispo, CA was headed for a prosperous career as an engineer when he got bit by the grilling andREAD MORE