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News

As the Holidays approach, Pepsi releases new ad campaign around their most popular new star, Cardi B After releasing popular Super Bowl ads capitalizing on the rap star's widespread influence, Pepsi looks to cash in again with new Holiday ads Cardi B has had an ascendance unlike any celebrity star in years. Starting her career as a dancer much like her role as depicted in the new comedy hit Hustlers, Cardi came from nothing and entered the entertainment scene with a charismatic dazzle that fans adored. As her hits rolled in, it was only natural that brands of all shapesREAD MORE
October is adopt a shelter dog month. Bethenny Frankel, reality television star and CEO of Skinnygirl, has kicked off the month by partnering with the ASPCA and toy brand Moose Toys. Moose Toys released a product titled, Scruff-a-Luvs, which is a revolutionary product that teaches kids the value of properly caring for their pets by creating an artificial pet that will grow and prosper with the right care. Partnership This new partnership allows Bethenny to add to her endorsement repertoire while also helping a great cause. The three parties have great synergy as Bethenny is a devoted pet owner andREAD MORE
Coffee Creamer brand International Delight recently announced that they named comedian and actress Retta as their first-ever “CREAMERISTA”. This partnership stemmed from Retta’s obsession with flavored coffee creamer produced by International Delight, stating this “might be one of her favorite roles yet.” CREAMERISTA  International Delight’s new campaign doesn’t stop here. The brand is activating further by looking for a second official CREAMERISTA. Fans were able to apply online by taking a CREAMERISTA Quiz. The winner will be announced as the new CREAMERISTA via Retta’s Instagram and will win 1,013 bottles of International Delight creamer.  Retta Retta is best known forREAD MORE
Earthly Bikinis founder Katie Goodwin partners with Big Blue Ocean Cleanup and CelebExperts' Evan Morgenstein to bring her line to market.
Hard seltzer is amongst the hottest products in the alcohol industry. Earlier today Bon & Viv Spiked Seltzer, formerly titled just Spiked Seltzer, became the official hard seltzer of the NFL. Popular NFL analyst and reporter for ESPN, Adam Schefter, broke the news today in an awesome activation video posted on Bon & Viv's Instagram account which has a little over 28K followers. The video was also posted on Schefter's Instagram, which has over 600K followers, and his Twitter which has over 7 million followers, most of which are dedicated NFL fans. The activation provided a creative way to break the news, as AdamREAD MORE
nba draft
Which rookie NBA players will bring the most off the court in addition to what they bring on the court?
Zion Williamson
Blockbuster video game franchise NBA 2K signs NBA rookie Zion Williamson for various initiatives, events, and activations in multi-year deal.
Sofia Vergara
Are you looking to hire a celebrity speaker for your next conference or event in 2019 or 2020? Well, Celebrity Speakers Bureau has got you covered. Below is an outlined list of the 10 trending celebrities at the moment who are blowing up as the biggest names on the speaking circuit. Whether you are looking for one of the hottest new entrepreneurs in the market, or an exemplar of an entertainment icon, we've got 'em all listed as a one-stop shop for you to book a celebrity for your next event. 1. Sofia Vergara Few entrepreneurs are having the year SofiaREAD MORE
mommy and me influencing
The newest trend in the digital marketing space is coming at the hands of children. Yes, that’s right, children are making waves in the digital marketing industry through social media influencing.
amazon prime day
Online e-commerce giant Amazon has announced that as part of their massive July 15, 2019 Prime Day, they have enlisted some of the biggest names in the world of celebrity, sports and pop culture to bring the message to the consumers that Prime Day will be for 48 hours for the very first time and the longest in Company history. Amazon is attempting to capitalize on the celebrities' fame to deliver a message to consumers. Amazon has over 1,000,000 new deals to choose from.  These attractive offers are across all categories.  Amazon will leverage the popularity and giant fan bases ofREAD MORE
influencer marketing
Are you dug in on influencer marketing campaigns? CelebExperts has FIVE surefire tips to ensure your campaign is a success.
cmo program
The alphabet soup of influencer marketing has reached fever pitch with the newest classification of “nano-influencers”. Added to the lexicon of micro and macro influencers. This ever evolving re-categorization of groups of social media celebrities utilizing their influence over followers from thousands to millions has erupted into a full on “Hatfield vs. McCoy” debate amongst marketers regarding the efficacy and effectiveness of using influencers at all. There are several camps that have different entrenched beliefs about the success and ROI when utilizing untrained social media celebrities to force a result usually tied to metrix such as sales, engagement, click thruREAD MORE
top ad campaigns
CelebExperts explains why this Fall’s top ad campaigns using sports stars will change the future of sports endorsements forever. With the NBA, NFL, and college football in full swing, the Fall is the perfect time for industry-leading brands and up-and-coming companies to utilize today’s top athletes to grab the attention of their target consumers. This month, CelebExperts has evaluated the fall advertising landscape to uncover the top ad campaigns featuring celebrity spokespeople. Hiring sports stars as celebrity spokespeople is nothing new, but Fall 2018’s latest top ad campaigns will change the game forever! There was an overwhelming amount of sports stars beingREAD MORE
peak hydrate
Peak Hydrate is a healthy performance drink with fast-absorbing, body-friendly ionic minerals. Ionic minerals are highly efficient nutrients designed to easily deliver healthy goodness to your cells. These ionic minerals are almost impossible to get from a basic diet. Peak Hydrate has formulated a win-win for your body. The product has nothing fake in it, like so many other products in the market currently. There are no fake sweeteners or unnatural ingredients. Peak Hydrate is sugar free, carb free as well as gluten free. Each bottle of Peak Hydrate helps the body maximize performance, naturally increase the consumer’s energy without caffeine,READ MORE
cmo program
CelebExperts' new 90-day CMO Program provides the knowledge gained from 20+ years working with Fortune 500 companies, emerging brands and startups in a new and innovative way which they can both afford and achieve exponential growth for their company.  CEO Evan Morgenstein comments, “I have spent almost five years trying to perfect a model that works for me and works for most of the startups and emerging companies we service. Originally, companies hired us to help sell through product. While that is an aspect of what we do, we do it very organically vs. a distributor or broker whose jobREAD MORE