Apple Buys Beats by Dre. What does this Signal? The End is Near for Apple! I will get hate e mails, tweets and txt about this opinion but I think my background in Technology starting in 1987 warrants at least a quick read and understanding of why I feel this way. Whether it’s the Roman Empire, The Ming Dynasty, The Incas, The Mayans or the great British Empire all good things, history tells us, must come to an end. Now I am not completely convinced that the untimely death of Steve Jobs was Apple’s demise, but I do believe itREAD MORE
If you own a business like I do, you thrive on the competition, challenges and excitement of building a business that does great work, provides others an opportunity to be exceptional while paying for their lifestyle and building relationships with clients, co-workers and those in the loop of success, all the time! If you have been on the other side of a “NO” with a deal, the sweet smell of a “Yes” is like a scent you have never known before. Something about the affirmation of someone seeing the true benefit of working with you and your company never getsREAD MORE
Revolutionary Training gear brand TITIN partners with CelebExperts to leverage celebrity endorsements Cary, NC, May 19,2014-- TITIN, creator of the world’s first and only weighted compression gear, has partnered with celebrity consulting firm CelebExperts to help better leverage the company’s pre-existing celebrity endorsement deals while also developing a new athlete acquisition model. CelebExperts has emerged as an industry leader in the niche space of celebrity talent acquisition and the company brings over 30 years of industry knowledge and experience to help build the marketing reach of this ingenuitive new training system through celebrity brand ambassadors. Since founding TITIN in 2010,READ MORE
Kickstarter has changed the world of funding Small Businesses, early stage ideas and emerging companies! Almost on a daily basis we are contacted by a CEO or CMO from a Kickstarter candidate that is in the process of planning their takeover of the World, "just as soon as we get our Kickstarter funds"! As they say, if only I had a dollar.... As experts in assisting small businesses in finding celebrity spokespeople, I can tell you most of the people we talk to don't have a grasp on hiring or booking a celebrity or leveraging the Talent; much less doREAD MORE
Celebrity endorsement deals in the health and beauty industry are not a new phenomenon or even particularly unique, however, when a celebrity spokesperson extends their relationship from haircare to skincare, that is uncommon. Fey will be adding on to her role as spokesperson for Garnier’s Nutrisse hair color as the face of Garnier’s latest skincare line set to debut in stores this month. The original haircare deal was inked in 2011 when Fey was hired as the featured celebrity spokesperson to help focus their marketing efforts towards suburban women and moms. It is Tina Fey’s “girl next door” persona which enablesREAD MORE
Judge on NBC’s The Voice launches Women’s clothing line with Kmart! Can Adam Levine do no wrong? Kmart doesn’t seem to think so! After the launch of his very successful menswear line in the fall, Adam’s new summer collection for women is generating major buzz for the nationwide retailer. Kmart, complete with other celebrity product lines such as the Kardashian’s clothing and design collections, has become the retailer du jour for celebrities wanting to extend their brand. Yet no one is extending their brand further than the lead songwriter and front man for the multi-platinum selling band Maroon 5, Adam Levine. It’sREAD MORE
Interesting question. As I read Publicis’ CEO Maurice Levy’s comments about two infamous selfies, The Oscars and Ellen DeGeneres and The White House with President Obama and Boston Red Sox player David Ortiz I am beginning to think this might be a good thing taken too far. Mr. Levy values the Oscar selfie at $1,000,000,000 in value based on the social media views which were roughly the same as the total global viewership (37 mil vs 43 mil). The Oscars’ selfie which featured Ms. DeGeneres, Bradley Cooper, Brad Pitt, Julia Roberts, Jennifer Lawrence, Meryl Streep and Kevin Spacey, to name aREAD MORE
How do you know when it’s time to utilize a Celebrity as your spokesperson? I am asked this question all the time. This and “how much”? CelebExperts deals with micro businesses through Fortune 500 companies. Everyone has a different corporate DNA, different needs, and different customers wanting information on things that make their life better. Maybe it’s a sunscreen and the consumer is taking the family out to a park? Or maybe someone in the family is starting a new health + fitness regimen and wants insight into foods that will fuel their body and/or help them recover? Maybe it’s aREAD MORE
Whether it was The Yankee Clipper Joe Dimaggio for Mr. Coffee, Sally Fields for Boniva or Jennifer Hudson for Weight Watchers, all celebrity endorsements are made to end, eventually. Weight Watchers signed Jennifer Hudson, whose career began on American Idol and quickly became a Grammy winning superstar with fans from coast to coast, after giving birth to her first child in 2010. As the singer only continues to be successful, the news that Weight Watchers is not renewing their endorsement contract is just one more example that no endorsement deal is forever. When you analyze the initial relationship, the JenniferREAD MORE
Express, long thought of as one of America’s most mainstream apparel retailers has changed course and signed their first celebrity spokesperson in over a decade, supermodel Kate Upton! Upton who has graced most every globally iconic magazine including Vogue, Allure, Vanity Fair, Sports Illustrated Swimsuit Issue, Cosmopolitan, Esquire, Women’s Wear Daily, Harper’s Bazaar and many others has become incredibly well liked by the everyday woman and mom with her modern sensibilities and approachable personality. Express will pony up an excess of seven figures on this celebrity endorsement in an effort to freshen up its mass appeal. The campaign will aimREAD MORE
I am constantly asked by media, companies and friends… Who are the real winners and losers of the Sochi 2014 Olympic Games? And ultimately everyone wants to know: what is an Olympic medal, Gold, Silver or Bronze worth in marketing dollars? Robert Tuchman of Goviva recently told ABC News that Olympic 'rookies' such as slopestyle snowboarder and Olympic Gold Medalist Sage Kotsenburg could earn upwards up $250,000-$500,000 for major endorsement deals! Are you out of your mind, Mr. Tuchman? The only person that doesn’t want to hear that number being tossed around is Kotsenburg’s agent because now the pressure isREAD MORE
In the world of 24/7 PC media, Celebrity Chef Paula Deen stepped herself into a cave that most felt she would never get out of. Well, that is excluding the private equity firm Najafi Cos. headed by billionaire Jahm Najafi of BMG Music Service and the Book-of-the-Month Club fame. With the rise of subscribers to Paula Deen’s Magazine by 40% and an increase in sales of her Springer Mountain Chicken by 35% there is definitely a feeling that Ms. Deen is having something of a comeback. It’s been widely reported that Paula Deen is negotiating a TV show. Scripps’ FoodREAD MORE
Day in and day out, your local Firefighters work hard to keep your community safe and in doing so they work up quite an appetite! Steak-umm knew that firefighters would be the perfect test group to try its new and improved meat products after recent rebranding efforts. Steak-umm challenged firefighters to use Steak-umm products to create original recipes and submit them to the “Steak-umm Firehouse Challenge.” What better way to share the 100% meat of Steak-umm products than with firefighters who give 100% every single day? Fans voted on their favorite recipes and for each vote, Steak-umm donated ten centsREAD MORE
It’s never too late in the ever changing world of budgets to secure a celebrity spokesperson for an upcoming campaign. What has changed since the Economy tanked in 2007/2008 is that many companies now will not plan over the summer, negotiate over the fall and buy celebrity Talent in November and December! Now, PR agencies and clients alike are buying celebrity spokespeople on a Quarter by Quarter basis! This change has also affected the pricing structure for celebrity engagement. Previously, a company would sign a Celebrity to a one or multi-year deal. Now, with the fear of working with aREAD MORE
It’s the turn of a new year and with it brings lots of resolutions including maybe one of the most common, to lose weight. The gym can bring about all sorts of problems and issues for some however, so weight loss programs are becoming more and more prevalent in dealing with the high obesity rates in the United States in recent years. The industry giants in weight-loss programs, companies like Nutrisystem, Jenny Craig, and Weight Watchers all have utilized the endorsement of a celebrity spokesperson to deliver their message of attainable weight loss, and there are a multitude of reasonsREAD MORE