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Phone: 919-332-0584

Case Studies

Let the CelebExperts team break down the best tips for your crowdfunded company when looking to hire a Celebrity spokesperson for your next ad campaign. As an outside, retainer based agency we are seeing more and more crowdfunded companies searching for Celebrity spokespeople. Big names to generate big sales for their products or services. Problem is most entrepreneurs have their hands full with managing a company much less an effective celebrity campaign. Good, smart people don't always have the skill sets to ramp up and manage that next level of success. The challenges of just manufacturing products alone are overwhelming. Forget about howREAD MORE
Blake-Shelton-endorsement-deal
Wondering who might be a good fit as your next celebrity spokesperson? Country Music stars have mass appeal when it comes to targeting a wide-ranging demographic of consumers. When you see Country's top singer and judge on the TV juggernaut The Voice Blake Shelton pitching Pizza Hut, you know the ground is moving. But when you recognize that Blake Shelton has his own line of pizza, that is a whole other ball game!  Now you are rubbing elbows with the Peyton Mannings of the world. Here are five reasons you should consider a Country star in your list of potentialREAD MORE
celebrity-social-media-campaign
Every day I am bombarded with questions from clients and prospective clients about the possibility of "blowing up our branding campaign by getting some Celebrities to Tweet and Instagram for us". If only they knew what "Celebrity Mirage" social media-only campaigns were. And here is why: 1. If you are a desirable Celebrity who is executing a commercial Social Media campaign for hire, you are doing a lot of them. As they say, if you see an ant, its probably not alone! So how can you be assured you aren't being lost in the clutter of multiple social media executions aREAD MORE
ad-campaign-peyton-manning-and-eli-manning
The research team at CelebExperts, a leading consulting firm for securing celebrity talent, has compiled a list of the Top 5 Celebrity Ad Campaigns that came to fruition during the month of August. A successful celebrity ad campaign for any company often hinges on the timeliness and relevance of the celebrity spokesperson they have chosen to utilize. "The NFL is by far the biggest sport in the U.S. and corporate America has long seen the benefits of leveraging the icons of the gridiron. With the start of the 2014 season, DIRECTV scores big with its hysterical Manning Brothers campaign. OneREAD MORE
reality-TV-star-andi-dorfman-josh-murray
To no one's surprise, The Bachelorette "lovebirds" Andi Dorfman and Josh Murray have signed with a marketing and endorsement firm in Atlanta, Melt ATL to handle their endorsement "portfolio opportunities." Presumably because the reality TV stars will be spending a lot of time in Hot 'Lanta until they can afford their Hollywood McMansion! Melt Atl's website says, "MELT (Marketing, Entertainment, Lifestyle, Trends) is a full-service, integrated marketing agency with over a decade's worth of experience navigating the collegiate athletic space on behalf of major brands. How can we MELT into your business?" Not sure what that has to do with 2 individuals that statisticallyREAD MORE
celebrity-spokespeople-wolfgang-puck
When I was 11 years old working for my parents at their Home + Garden Shows in NY, NJ and CT, I never would have thought #Celebrity Chefs would blow up to be some of the most iconic stars on TV and as celebrity spokespeople. In fact, my first experience was going with my father to pick up iconic chef, Martin Yan from Yan Can Cook on PBS. Martin was the national spokesperson for Ginsu knives and did shows like my parents as part of his spokesperson deal with the manufacturer. Who would have known in 1976 Celebrity Chefs wouldREAD MORE
keynote-speaker
The industry-leading talent acquisition and consulting agency shares its secrets on how to hire the best keynote speaker for any event. New York, New York (PRWEB) August 12, 2014-- CelebExperts, the premier consulting firm for securing celebrity talent, has provided businesses with new insight on the best practices for hiring a keynote speaker. The company’s team of experts has assessed the relatively unknown process and recently published the Top 5 Tips for businesses looking to hire a keynote speaker. The niche space of celebrity talent acquisition is a multi-million dollar industry full of talented and quality speakers. From former Presidents and corporateREAD MORE
celebrity-spokesperson
Hard to admit. Harder to change. Is your competition cleaning your clock? The following 5 ideas might help you break the glass ceiling that you can't seem to pierce. 1. Stop being so respectful of your competition! This isn't a gentleman's fight. This is war and you better wake up to this reality. Maybe you are on a trade association with your competitor. Maybe you know your competitor from a previous job. Maybe you are neighbors. WHO CARES? You aren't paid to be Mr. /Mrs. Nice "guy". Time to take out your whooping stick and take it to your competition. 2. Research, Research, Research! WhatREAD MORE
Hard to admit. Harder to change. Is your competition cleaning your clock? The following 5 ideas might help you break the glass ceiling that you can't seem to pierce. 1. Stop being so respectful of your competition! This isn't a gentleman's fight. This is war and you better wake up to this reality. Maybe you are on a trade association with your competitor. Maybe you know your competitor from a previous job. Maybe you are neighbors. WHO CARES? You aren't paid to be Mr. /Mrs. Nice "guy". Time to take out your whooping stick and take it to your competition. 2. Research, Research, Research! WhatREAD MORE
charlize-theron-celebrity-spokesperson
Timing is everything, right? Well if you are considering hiring a celebrity to represent a product, service and/or company there is no better time to link up with a celebrity and here is why! The following are five (5) reasons it’s time to get off the sidelines and in the game of having a celebrity spokesperson: 1. Your competitors have a celebrity spokesperson and you are losing traction quickly! Turn on the television, open a magazine or go on line and do a Google search for your category of product and your competitors own these avenues. Their celebrity spokesperson is everywhere.READ MORE
social-media-celebrity-campaign
Yep, I said it. And in fact it is true! Without social media, how would we find out stranger's deepest, darkest secrets? Who they are dating? What they did or wore on a date in explicit details, now with video and pictures. The voyeur in all of us reads, watches and looks at "content" not necessarily intended for us but now it isn't excluding us either. We can download great text break ups or amazing exploits of newly in love co-workers. The intent of social media is really to have an intimate conversation in whatever format or manner with yourselfREAD MORE
Kellie Pickler, Darius Rucker, Maria Sharapova, Pele and Katy Perry top the list of the most intriguing endorsement deals of the Month of June! Cary, NC (PRWEB) June 26, 2014 CelebExperts, a leading corporate consulting agency focused on helping companies vet, evaluate and leverage a celebrity spokesperson, has analyzed over 100 celebrity deals announced this June and have picked the top 5 endorsement deals of the month. CelebExperts President and CEO Evan Morgenstein commented, “We have created our own internal analytics and queried numerous industry experts on what makes a celebrity spokesperson work for a company and brand. Overall, theREAD MORE
Kellie Pickler, Darius Rucker, Maria Sharapova, Pele and Katy Perry top the list of the most intriguing endorsement deals of the Month of June! Cary, NC (PRWEB) June 26, 2014 CelebExperts, a leading corporate consulting agency focused on helping companies vet, evaluate and leverage a celebrity spokesperson, has analyzed over 100 celebrity deals announced this June and have picked the top 5 endorsement deals of the month. CelebExperts President and CEO Evan Morgenstein commented, “We have created our own internal analytics and queried numerous industry experts on what makes a celebrity spokesperson work for a company and brand. Overall, theREAD MORE
brad-pitt-celebrity-spokesperson
I am asked 20 times a day about whether or not a certain celebrity is a good fit? Or how much is such and such going to cost? Will this Reality TV star be good doing PR for the client? On and On and On.... And truth is, it never gets old! I actually love it. Why? Because I love what I do! Being a corporate consultant to some of the most interesting and dynamic companies, brands and people has no peer. I feel like my staff and I invest our experience in educating our clients on so many thingsREAD MORE
Apple Buys Beats by Dre. What does this Signal?  The End is Near for Apple! I will get hate e mails, tweets and txt about this opinion but I think my background in Technology starting in 1987 warrants at least a quick read and understanding of why I feel this way.  Whether it’s the Roman Empire, The Ming Dynasty, The Incas, The Mayans or the great British Empire all good things, history tells us, must come to an end. Now I am not completely convinced that the untimely death of Steve Jobs was Apple’s demise, but I do believe itREAD MORE